- 1inch collaborates with the Bruce Lee Family Company to foster DeFi and Web3 adoption.
- The new campaign, “Take crypto seriousLee,” aims to reshape perceptions of cryptocurrency.
- The collaboration celebrates Bruce Lee’s values of innovation and resilience while promoting a future-focused financial system.
The DeFi platform 1inch announced a long-term collaboration with the Bruce Lee Family Company to promote decentralized finance and Web3 technologies.
The partnership, with the slogan “Take crypto seriousLee,” aims to change how people view cryptocurrency, presenting it as the financial system of the future.
Inspired by Bruce Lee
Since its inception, 1inch has drawn inspiration from the legendary Bruce Lee, whose iconic “one-inch punch” has shaped the project’s identity. Co-founder Sergej Kunz expressed his admiration for Lee, stating:
“I’ve been inspired by Bruce Lee since childhood, ever since I first took up martial arts. Our project was named after Bruce Lee’s iconic punch. 1inch has always embodied his values of integrity, resilience, and a serious approach to every endeavor.”
This partnership mirrors Lee’s influence in popularizing martial arts through his films in the 1970s, as 1inch and the Bruce Lee Family Company aim to demystify DeFi and Web3 to make them accessible to a broader audience. Shannon Lee, Bruce Lee’s daughter, shared her enthusiasm:
“We all value the importance of innovation and speed, as well as fun and creativity. It has been delightful bringing the ‘Take Crypto SeriousLee’ campaign to fruition.”
Promoting the New Financial Landscape
To kick off the collaboration, 1inch released a video on its social media channels, encouraging users to explore DeFi.
Notably, 1inch has been at the forefront of revolutionizing DeFi by delivering the most satisfactory crypto trading experiences. The platform offers low-cost token swaps, a secure crypto wallet, and a suite of tools to simplify DeFi for users of all levels.
Founded by Shannon Lee, the Bruce Lee Family Company is dedicated to preserving and sharing Bruce Lee’s art and philosophy, inspiring personal growth and individuality worldwide. Through innovative experiences, the company safeguards Lee’s legacy for modern audiences.
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