- BNB tops $900 as Binance and Franklin Templeton launch tokenization alliance
- Franklin’s Benji platform to expand via Binance ecosystem, boosting user reach
- Tokenization of real-world assets nears $18B, driving new institutional focus
Binance and Franklin Templeton (one of the world’s largest asset managers) announced a partnership to build tokenized investment products.
The former brings its global trading infrastructure, while the latter contributes expertise in compliant tokenization, particularly through its Benji blockchain-based platform.
Related: Ethena (ENA) Surges as Binance Lists USDe, Arthur Hayes Targets $1.50
BNB Surges Past $900 on Optimism Over Institutional Integration
When the partnership was announced, Binance’s native token BNB quickly shot up to a new record price of slightly above $900. The surge likely happened due to growing optimism and excitement from users about the deeper integration between institutional and crypto markets.
This could be big news for the crypto industry in the long run, considering that the announcement marks a shift from tokenization as a niche concept to a viable, institutional-grade strategy.
Franklin Templeton’s Benji platform, which is already used for tokenized money-market funds, now gains broader exposure via Binance’s ecosystem.
Both firms aim to deliver products offering faster settlement times, transparent pricing, and competitive yields. These attributes could enable blockchain-based assets to compete directly with traditional securities.
Related: Aptos Helps Franklin Templeton Advance TradFi On-Chain With $400M Fund
Why this partnership matters
While the initial focus is on markets outside the US, the partnership nonetheless represents a big step toward bridging traditional finance and digital assets by implementing necessary regulatory safeguards.
In February this year, Franklin Templeton filed to launch crypto index ETFs, including one tracking Solana, and has already introduced tokenized funds under UCITS regulation in Europe. Today’s announcement just reinforces its multi-pronged strategy toward digital asset integration.
The Binance–Franklin Templeton alliance also comes at a time when tokenization of real-world assets (RWA) is emerging as one of the most important themes in finance.
Tokenization Market Nears $20 Billion in 2025
Per Forbes, by early 2025, the total market value of tokenized RWAs on public blockchains had surged to almost $18 billion, marking a large increase from approximately $10 billion just a year prior.
Franklin Templeton’s existing blockchain-based money market fund (which already has billions in assets under management) demonstrates the potential of merging traditional finance with blockchain efficiency. By teaming up with Binance (the world’s largest exchange by trading volume), Franklin Templeton gains a direct gateway to millions of global users.
If successful, this joining of forces could set a precedent for other major asset managers and exchanges to follow, accelerating the mainstream adoption of tokenized finance.
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