- The campaign was launched in Nairobi on January 28, as part of Data Privacy Week.
- Campaign links road safety to digital security using simple, relatable examples.
- Binance to expand crypto safety campaign across Kenya through media and community programs.
Binance kicked off a safety campaign in Kenya, teaching people how to protect themselves online by comparing it to staying safe in the real world. The campaign launched in Nairobi on January 28, as part of Data Privacy Week.
Binance’s campaign directly helps boda boda motorcycle taxi drivers (a huge community of workers in Kenya) by giving them safety helmets and reflective vests, teaching them about safe driving, while also educating them on how to protect their crypto.
Binance used simple, everyday comparisons, such as putting on a helmet before a ride, to explain how to stay safe with crypto. This included topics such as encryption, multi-factor authentication, withdrawal controls, and continuous monitoring.
The main idea was that protecting your crypto is just like protecting your body, since you need the right tools and habits for safety.
The campaign wasn’t just symbolic, as Binance provided real safety gear that many riders can’t afford, while teaching them about digital finance safety by using examples from their daily lives. The initiative was allegedly well-received, with local community leaders praising and supporting the effort.
Related: Binance Applies for MiCA License in Greece Ahead of EU Deadline
After the launch in Nairobi, Binance will keep the campaign going across Kenya by creating local social media posts, educational videos, working with popular local figures, and running community programs. The goal is to make sure that as more people in Africa start using crypto, they can do it safely and feel included.
Crypto Usage in Kenya
Kenya is one of Africa’s fastest-growing crypto markets, with millions of users engaging in peer-to-peer trading and general usage of digital financial services. However, as more people get involved, knowledge about how to stay safe online hasn’t grown as fast, making many users easy targets for scams.
As for crypto regulation, the country’s regulatory landscape has been advancing. For instance, the Virtual Asset Service Providers Bill of 2025 has officially been put into force as of November last year. It is designed to establish a formal licensing and supervisory regime for exchanges and crypto businesses.
The bill is under the joint authority of the Central Bank of Kenya (CBK) and the Capital Markets Authority (CMA). Some estimations point out that more than 6 million people in Kenya already use crypto in some form, which is around 10% of the population.
Related: Binance to List Ripple’s RLUSD With Zero Trading Fees Promotion
Disclaimer: The information presented in this article is for informational and educational purposes only. The article does not constitute financial advice or advice of any kind. Coin Edition is not responsible for any losses incurred as a result of the utilization of content, products, or services mentioned. Readers are advised to exercise caution before taking any action related to the company.
