- MicroStrategy has rebranded to Strategy₿; a Bitcoin logo at the end with an orange background.
- The company also expects its convertible preferred stock, STRK, to debut on Nasdaq tomorrow.
- MicroStrategy faced a net loss of $670.8 million in Q4, 2024, but still holds $44 billion in BTC.
Bitcoin is inching closer to the $100,000 mark, a key resistance level it hasn’t consistently held since the recent presidential elections. This price action comes as MicroStrategy, the business intelligence firm now known as “Strategy₿,” prepares for a major move of its own: listing its convertible preferred stock, STRK, on Nasdaq.
Strategy₿’s (Formerly MicroStrategy) Big Week
The company, now the world’s largest corporate holder of Bitcoin, officially rebranded itself, complete with the new Bitcoin-themed logo and an orange color scheme to emphasize its commitment to BTC.
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The STRK listing, expected on Friday, is part of Strategy’s effort to raise funds and further expand its Bitcoin-focused operations.
Why STRK Matters for Bitcoin
Convertible preferred stock like STRK allows investors to hold equity that can be converted into common stock (in this case, MicroStrategy’s MSTR) under certain conditions.
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This offers flexibility and the potential for long-term growth. Crucially, because of Strategy’s massive Bitcoin holdings (approximately 190,000 BTC), the STRK listing is seen by many as another way to gain exposure to Bitcoin’s price movement.
The $100K Resistance and Whale Activity
At the time of this writing, Bitcoin is trading at $98,117.43, up 0.35% in the past 24 hours. While it’s faced a huge resistance wall at $100,000, there are signs that it might break through. Whales (large holders of Bitcoin) have been accumulating the cryptocurrency in large quantities, suggesting they anticipate a price rally.
Financial Context and Rebrand
The rebrand to “Strategy₿” and the STRK listing come even as the company reported a significant net loss of $670.8 million in the fourth quarter.
However, this loss was largely due to accounting charges related to its Bitcoin holdings, charges that will no longer apply under new accounting rules the company plans to adopt. The rebrand and continued whale accumulation of the no.1 cryptocurrency may boost the chances of a breakout.
Disclaimer: The information presented in this article is for informational and educational purposes only. The article does not constitute financial advice or advice of any kind. Coin Edition is not responsible for any losses incurred as a result of the utilization of content, products, or services mentioned. Readers are advised to exercise caution before taking any action related to the company.
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