- Bitget teams up with Atlético Madrid star Julián Alvarez and AI assistant GetAgent to showcase smarter crypto trading.
- The campaign draws parallels between Alvarez’s on-field instincts and GetAgent’s real-time market insights.
- This collaboration highlights Bitget’s UEX vision, merging AI, trading tools, and cultural storytelling.
Bitget exchange has released the second installment in its collaboration series with LALIGA, featuring Atlético Madrid forward Julián Alvarez alongside the platform’s AI trading assistant, GetAgent.
In the new video, Alvarez’s “secret coach” is an AI that analyzes data, spots patterns, and helps traders make smarter choices — similar to how a top forward reads the game in real time.
Football Instinct Meets AI Intelligence
The campaign merges sports strategy with trading insights. Just as Alvarez relies on instinct and preparation in high-pressure moments on the pitch, GetAgent provides traders with real-time, actionable market signals.
Previous Bitget initiatives, like Bitcoin Wallpaper Day (where users created AI-powered BTC art) and the AI Trading Camp for beginners, have already shown how AI is becoming part of crypto culture.
Now, Alvarez’s appearance gives the AI assistant a human touch, making it a recognizable and interactive presence for users. Ignacio Franco, Bitget’s Chief Marketing Officer, said:
“Great players aren’t defined by luck; they’re defined by preparation, timing, and the right guidance. GetAgent brings that same advantage to traders by transforming raw data into decisions they can act on with confidence. Partnering with Julián lets us show, in a relatable way, how the right intelligence can change the game.”
Advancing Bitget’s UEX Vision
The collaboration highlights Bitget’s growing UEX strategy, which combines AI trading tools, cultural storytelling, and professional-level insights. At the heart of this strategy is GetAgent. It provides fast market updates and, soon, more advanced analysis to help users make confident trading decisions in seconds.
The Julián Alvarez video is now live on Bitget’s platforms, showcasing the brand’s mission to bring together culture, sports, and smarter trading in the age of AI-powered exchanges.
Bitget: From Crypto Exchange to Everyday Finance
Founded in 2018, Bitget serves over 120 million users and offers access to millions of crypto tokens, tokenized stocks, ETFs, and other real-world assets.
Its ecosystem supports Bitcoin, Ethereum, Solana, and BNB Chain. At the same time, the Bitget Wallet app makes trading, earning, paying, and on- and off-ramping easy for more than 80 million users worldwide.
Bitget has also built strategic partnerships to boost adoption, including being the Official Crypto Partner of LALIGA in key markets and collaborating with UNICEF to provide blockchain education to 1.1 million people by 2027. The exchange is also the exclusive crypto partner of MotoGP™, blending sports and finance in innovative ways.
The latest campaign with Julián Alvarez highlights Bitget’s vision to make crypto trading smarter, more intuitive, and culturally relevant, all powered by AI.
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