- Bitget is UNTOLD’s official sponsor in this year’s music festival across major cities.
- UNTOLD is celebrating its 10th anniversary with events in Cluj and Dubai.
- The partnership will build bridges between music, culture, and the future of finance.
Bitget, a leading cryptocurrency exchange and Web3 company, has partnered with the globally-recognized music festival, UNTOLD, in a bid to connect with mainstream youth culture. Bitget’s initial role will be as an official sponsor of the upcoming UNTOLD X in August, before continuing at the UNTOLD Dubai festival later this year.
UNTOLD expects an audience of over 400,000 music lovers at the festival, thereby offering the Bitget brand an opportunity for increased awareness. It also allows the Web3 company to bring the technology’s consciousness to the festival’s participants and those following the UNTOLD brand.
Building a Bridge Between Technology and Culture
It is worth noting that partnering with UNTOLD is yet Bitget’s most significant encroachment into the world of music and youth culture. In the meantime, the crypto exchange has partnered with the Spanish top football league, LA LIGA, and the premier class of motorcycle road racing, MotoGP, in moves that highlight its effort to propagate the Web3 idea across all nooks and crannies.
Related: Bitget Partners University of Zurich to Offer Blockchain Summer School Scholarships
Bitget’s CEO, Gracy Chen, expressed her delight about the company’s expansion program, which has led to several partnerships. According to Chen, Bitget’s partnerships with athletes, champions, and now rockstars emphasize the brand’s efforts to achieve global expansion. Chen considers UNTOLD a perfect audience for the next generation, which aligns with Bitget’s philosophy as a company that focuses on next-gen technologies.
Related: Bitget Partners With UNICEF to Train 300,000 Youth in Blockchain Skills
Meanwhile, UNTOLD’s co-founder, Bogdan Rădulescu, considers working with Bitget a relationship that is beyond business partnership. According to Rădulescu, UNTOLD and Bitget are building bridges between the world of music, culture, and the future of finance. The UNTOLD co-founder stated that his outfit and Bitget will collaborate to create experiences that redefine how communities connect and celebrate across continents.
A Star-Studded 10th Anniversary Lineup
This year’s events mark UNTOLD’s 10th anniversary celebrations and will feature industry giants like Post Malone, Armin van Buuren, Tiësto, and Martin Garrix.
The festival will also include immersive events and VIP experiences that promise to satisfy audience expectations.
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