Bitget, a major crypto exchange, has made a significant marketing push into motorsports, specifically MotoGP. We sat down with COO, Vugar Usi Zade, to understand the strategy, the connection between high-speed racing and trading, and how they plan to convert fans into users.
1. Why did Bitget choose MotoGP?
MotoGP felt like a natural fit for us. It’s a sport that thrives on speed, precision, and the perfect balance between human instinct and machine intelligence, and that really mirrors what we do at Bitget. We operate in an environment where milliseconds and smart decisions matter.
Just like the riders push their limits on the track, we push ours in technology, security, and innovation. Partnering with MotoGP allows us to connect with a global audience that shares the same appetite for performance, courage, and forward momentum. Both worlds reward quick thinking, strategy, and a willingness to take calculated risks, so the connection just made sense for us.
2. You’ve said motorsports and crypto have the “same DNA.” What does that mean in practice? How do you connect a lap time to a trade?
I’ve always believed that motorsports and crypto have the same DNA. Both are high-stakes, high-speed, and built around data and intuition. In racing, every turn is a decision point, and in trading, every market move demands that same mix of analysis and instinct.
The common thread is the pursuit of streamlining. We’re both obsessed with shaving milliseconds off a process, whether a lap time or a transaction, both worlds are constantly innovating to go faster and smarter.
Our recent upgrade to GetAgent reflects our continued pursuit of improving and helping users make smarter, informed choices. GetAgent functions as an advisor, converting massive amounts of data and numbers into actionable insights for traders.
3. At the 2025 MotoGP races (Italy, Germany, Spain, Indonesia), Bitget is a regional partner. How will these activations differ in each market? How are you localizing the strategy to each region’s culture and crypto maturity?
Each market has its own rhythm and relationship with crypto, so our activations reflect that. In Italy, Germany, and Spain, we focused on education and responsible trading, working closely with fans who are curious but want to understand the technology behind it.
In Indonesia, where enthusiasm for MotoGP is incredible, and crypto adoption is rising fast, it was more about community and experience. There were more interactive events, local influencer collaborations, and hands-on campaigns that showed them that crypto is approachable. We want every fan, no matter where they are, to feel that Bitget understands their culture.
4. Bitget recently launched the Smarter Speed Challenge — a gamified racing mini-game where users can compete for rewards and connect with MotoGP culture. How does a simple racing game help convert a Web2 fan into a Web3 user?
The Smarter Speed Challenge was designed to make crypto fun and relatable. We wanted to bring the thrill of MotoGP into our ecosystem. Letting fans race, earn rewards, and get a taste of blockchain mechanics in a playful way. It’s not about complexity, it’s about curiosity. By gamifying the experience, we’re lowering the barrier to entry and demonstrating that crypto doesn’t have to feel intimidating. It’s a great example of how Web2 entertainment and Web3 utility can blend seamlessly.
5. Bitget also partnered with LALIGA and is pushing a new “Universal Exchange” (UEX) model. How do these sports deals tie into that specific product?
Both the MotoGP and LALIGA partnerships are built on unifying speed, precision, and strategy. That’s exactly what we’re trying to build with our Universal Exchange model.
UEX is about unifying worlds that once seemed separate. CeFi, DeFi, TradFi, and tokenized stocks, all in one seamless ecosystem. Our sports partnerships bring that philosophy to life. It shows how innovation, precision, and human creativity can coexist beautifully with technology.
6. What’s the long-term goal – rather, how do you measure the ROI on a MotoGP helmet sponsorship and turn that branding into actual crypto adoption?
For us, sports partnerships aren’t just about brand exposure; it’s about making connections. Our goal is to make crypto part of people’s everyday life, to turn awareness into understanding. When fans engage with Bitget through MotoGP, whether it’s a game, an activation, or just seeing our brand on the track, it sparks curiosity.
At TOKEN2049, our booth featured a massive helmet, and we even had a bike simulator for visitors to have a go at experiencing the thrill of racing. It might seem like just another “fun activation” at the booth, but these are experiences that people remember. By creating that linkage, we are pulling people back in to think about Bitget. From there, education and trust follow naturally. Over time, these cultural touchpoints help bridge the gap between mainstream audiences and the Web3 world, and that’s how we see real adoption happening.
Disclaimer: The information presented in this article is for informational and educational purposes only. The article does not constitute financial advice or advice of any kind. Coin Edition is not responsible for any losses incurred as a result of the utilization of content, products, or services mentioned. Readers are advised to exercise caution before taking any action related to the company.
