- Bitwise has launched a spot Bitcoin ETF ad campaign titled “Bitcoin is Interesting”.
- The Bitwise ad features Jonathan Goldsmith, an actor renowned for his role as “The Most Interesting Man in the World.”
- With the ad, Bitwise has created a slogan that is becoming popular among crypto community members.
Bitwise, a US-based index managing firm, has launched a spot Bitcoin ETF ad campaign titled “Bitcoin is Interesting”. The campaign aims to broaden the awareness of Bitwise as a leading firm in the crypto asset class as global interest in the industry surges. Announcing the campaign launch, Bitwise posted a clip of the ad on X (formerly Twitter), tagging it “A word to the wise, from a man of few words.”
The lead feature in the ad is Jonathan Goldsmith, an actor renowned for his role as “The Most Interesting Man in the World” in the Dos Equis beer advertising campaigns. In the ad, he conspicuously said: “You know what’s interesting these days, bitcoin.” With the ad, Bitwise has created a slogan that is becoming popular among crypto community members.
Users consider the ad a significant moment for Bitwise, one of the companies awaiting the potential approval of their application to the Securities and Exchange Commission (SEC) to launch a spot Bitcoin ETF.
Bitwise used the ad opportunity to mention what most users consider an edge over other applicants for spot Bitcoin ETF. Towards the end of the ad, it clearly stated: “ETFs backed by crypto specialists.” The addition is to let users know it is not a newcomer to the industry. Bitwise has a history of offering crypto ETF products.
Some existing products Bitwise offers to crypto users include the Bitwise Bitcoin and Ether Equal Weight Strategy ETF and the Bitwise Bitcoin Strategy Optimum Roll ETF. Notwithstanding, Bitwise aims to launch a spot Bitcoin ETF that would allow it to provide investors with more direct exposure to the performance of Bitcoin, according to reports.
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