Cardano’s EMURGO-Led Global Branding Strategy Heads to Final Treasury Vote

• EMURGO’s branding strategy seeks to unify Cardano’s presence at major events, addressing years of fragmented visibility.
• The proposal passed with nearly 80% support and now faces a decisive Treasury Withdrawal funding vote.
• Success would expand Cardano’s coordinated participation in events like TOKEN2049 and Consensus, enhancing its competitive position.

Cardano is advancing a proposal to consolidate its global branding under a unified strategy led by its founding entity, EMURGO. 

The initiative, called the “Unified Global Events Marketing Strategy,” has already passed its first community vote with nearly 80 percent support and has now entered a final Treasury Withdrawal vote to secure funding.

To address fragmented branding

EMURGO stated that Cardano’s fragmented branding has hindered its visibility at top-tier blockchain events. The proposal aims to create a coordinated presence at major conferences to showcase projects across the ecosystem.

In a post on X, EMURGO said:

“Thanks to the community, the Unified Global Events Marketing Strategy for Cardano proposal passed the first round with nearly 80% support and is now up for Treasury Withdrawal in this second round of voting.”

The initiative will include collaboration with Cardano Foundation and event partners such as Rare Evo, with the goal of presenting a cohesive image of Cardano at prominent global venues.

First Deployment at TOKEN2049 Singapore

EMURGO confirmed it has already paid for a large Cardano showcase at TOKEN2049 Singapore, scheduled for later this year. This will provide ecosystem projects with a high-visibility platform. A registration process for teams interested in participating is expected soon.

Past participation in events like Consensus and Paris Blockchain Week has been limited, often leaving Cardano overshadowed by competitors such as Solana and Avalanche. According to EMURGO, without this proposal’s funding, builders “will not be able to unite in-person under a single Cardano flag.”

Industry Reactions and Community Support

Community members have voiced backing for the proposal. Rémi Benays, a Cardano supporter, wrote on X:

“Cardano’s marketing strategy remains a key element during global events… It allows us to showcase the excellent work, visionary innovations, and advanced developments of the Cardano community teams… I fully support EMURGO’s initiative.”

This sentiment reflects growing calls for coordinated visibility to match Cardano’s technical advancements and developer activity.

Broader Event Calendar and Competitive Context

If approved, the initiative will extend beyond TOKEN2049 Singapore. Planned participation includes Consensus 2026, TOKEN2049 Dubai, WebX Asia, and Blockchain Rio. EMURGO argues that a unified approach is essential for projecting a consistent message and competing effectively in the broader market.

Cardano founder Charles Hoskinson recently contrasted ADA’s trajectory with Bitcoin, citing ADA’s +4,000 percent return since 2017 compared with Bitcoin’s +2,400 percent. He dismissed proposals to convert Cardano’s treasury into Bitcoin, emphasizing ADA’s potential as a programmable infrastructure with smart contracts and decentralized governance.

The Treasury Withdrawal vote remains open, with EMURGO urging participation. The outcome will determine whether Cardano consolidates its presence under a unified global marketing strategy or continues with its decentralized approach to event participation.