- CZ warned that anyone claiming access to Binance listings is almost certainly a scammer.
- Binance accepts only direct applications and bans projects that use third-party agents.
- Ella Zhang urges founders to build products first, not rush token launches without utility.
Binance founder CZ, on X, gave a warning the crypto community needed to hear. Anyone claiming they can get your project listed on Binance, especially if they say they know CZ personally, is a scammer.
“99.999% of the time, I don’t know them,” CZ wrote. “If I do, I will put them on a blacklist.”
What the Scam Actually Looks Like
One community member shared exactly how these scammers operate. A stranger DM’d on Telegram offering guaranteed spot exchange listings in exchange for 5 million tokens in supply. To add credibility, the scammer claimed he was currently with CZ in the UAE and even sent a photo that appeared to be AI-generated.
They noticed something the scammer forgot. Since the scammer messaged first, his Telegram country of origin was visible. Someone claiming to be in the UAE with CZ and writing in Chinese was actually based in Nigeria.
Binance Made Its Position Official
This is not a new problem, and Binance has addressed it formally. The exchange has zero tolerance for third-party intermediaries. All listing applications must come directly from a project’s founders or C-level executives. If Binance discovers a project using an external consultant or agent to apply, the application is immediately disqualified, and the applicant is blacklisted.
On fees, Binance does not charge a listing fee for the platform itself. Any structured agreements involve token allocations for airdrops and marketing campaigns, and those tokens are only collected after an official public announcement or a fully signed agreement. Any request for payment before those conditions are met is a scam, regardless of how official it sounds.
A Word From the Investment Side
Ella Zhang, Head of YZi Labs, added important context for early-stage founders. Most of YZi Labs’ investments are equity-based, not token-based. For projects that have not yet found product-market fit, her advice is direct: focus on building, not on issuing a token.
Rushing to launch a token without sustainable utility is a distraction, she warned, and the token value will evaporate without a real foundation underneath it.
Related: YZi Labs Questions CEA Industries $1.98M Compansation to Departing CEO
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