- Travel giants Emirates and Dubai Duty Free have signed a major payments deal with Crypto.com
- The partnership aims to roll out new digital payment solutions for travelers, from bookings to retail
- The move is part of Dubai’s broader “D33 agenda” to become a global hub for innovation
Travel giants Emirates and Dubai Duty Free have signed a memorandum of understanding (MoU) with Crypto.com to enable digital payment solutions for travelers.
In a recent announcement, HH Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authorities, stated that the partnership agreement “represents a promising step towards our shared ambition to transform travel and commerce.”
According to Al Maktoum, exploring advanced digital payment solutions will enhance travelers’ experience at every touchpoint. The Dubai aviation chief highlighted that the implementation will cover every payment routine, from bookings to retail. He further noted that the recently signed MoU aligns with Dubai’s D33 agenda to strengthen the city’s position as a global hub for innovation and the Smart Economy.
Dubai’s Digital Transformation Journey
Dubai is renowned for its efforts toward transforming the city digitally. The Dubai government has embarked on a digital technology adoption journey over the past few years, engaging in processes and partnerships that foster the adoption and implementation of emerging technologies. Dubai’s journey to becoming a global tech hub traverses key industries, including AI, cybersecurity, and digital infrastructure.
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The new partnership between Emirates, Dubai Duty Free, and Crypto.com aligns with the region’s broader ambition to be a leader in global transformation. According to Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, both Dubai and the UAE are committed to being at the forefront of this change and becoming an international center of excellence for future industries.
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The Dubai D33 agenda, as referenced by the city’s Aviation Authority chief, aims to establish the region as one of the top three global cities in which to invest, live, and work. The many innovations and partnerships emerging in Dubai confirm the government’s serious effort toward achieving this goal.
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