Exclusive Interview of Jamie Elkaleh on Bitget Wallet’s Innovative Moves

Established in 2018, Bitget Wallet has been advancing with a mission to make the crypto experience easy and more convenient. Jamie Elkaleh, CMO of Bitget Wallet, shared insights with Coin Edition on how they strategically direct the Bitget Wallet platform to achieve its motto of “Crypto for Everyone”.

1) Within just a few months of joining as CMO, you led major rebranding and growth initiatives at Bitget Wallet, resulting in a significant surge in users. What were the key strategies behind this rapid transformation?

When I joined Bitget Wallet, our goal was simple: to evolve from a trading tool into an everyday finance app for millions of users. The rebrand wasn’t just cosmetic — it was about clarity of purpose. We unified the product and the message under one idea: Crypto for Everyone. That meant simplifying every user journey — from the first download to the first on-chain transaction — and making sure people understood what they could do with their wallet, not just what they could hold.

We also restructured the product around usability. By introducing features like gas abstraction, we removed one of crypto’s biggest pain points: the need to hold native tokens just to transact. Combined with cross-chain connectivity across dozens of blockchains, we turned friction into flow. Finally, our partnerships with ecosystems like Mastercard and Ondo Finance brought real-world utility into the wallet — whether it’s crypto payments or tokenized assets trading. By aligning product, UX, and narrative, we made the wallet more usable, and growth followed naturally.

2) How do you define “crypto for everyone,” and how does Bitget Wallet embody this philosophy in practice?

For us, crypto for everyone means that finance should be as easy and accessible as the internet itself. You shouldn’t need to understand blockchains, gas, or DeFi mechanics to benefit from them. They just need tools that work.

Bitget Wallet abstracts away those complexities. You can send, trade, or earn across all major blockchains in seconds, without switching apps or dealing with gas tokens. The wallet handles the technicalities so users can focus on outcomes, whether that’s sending money to family, earning yields, or paying bills. It’s about making Web3 tools invisible so that financial freedom becomes visible and practical for everyday use.

3) How does Bitget Wallet balance between security and ease of use to ensure it is accessible to both crypto beginners and experienced users?

Balancing security and ease of use is at the core of our product philosophy. Our approach is secure by default, simple by design: TEE hardware protection, MEV safeguards, and a real-time risk engine all run quietly in the background so users stay safe without extra steps. And with a $700 million protection fund backing the broader ecosystem, users get a rare combination of self-custody and institutional-grade assurance.

At the interface level, we intentionally hide complexity. The onboarding experience is clean and simple — users can create a wallet in seconds, use stablecoins for gas, and start with straightforward actions like sending funds, earning yield or payment. But for experienced traders, the depth is there when they need it: advanced trading features like limit orders, Alpha snipers, Memescan, and trading signals live deeper in the wallet. This layered design makes the wallet approachable for beginners and powerful for experts. 

4) In a recent interview, you said that Bitget Wallet is a native to the web3 space and has over 130 chains integrated. My question to you is what technical and strategic advantages does this multi-chain support offer to users and developers?

Little do people know that Bitget Wallet was the industry’s first multi-chain wallet, founded in 2018 (known as Bitkeep at the time). Therefore, multi-chain is our native DNA. On a technical level, it means users always get the best liquidity, lowest fees, and most efficient trading paths across over 130 blockchain ecosystems, including Ethereum, Solana, Base, and now even HyperEVM. Strategically, it future-proofs our users and developers.

Crypto evolves in cycles — today it’s Solana, tomorrow it might be Monad or a new modular chain. Because Bitget Wallet is chain-agnostic, users don’t have to start over every time the market shifts. For developers, our SDK provides a single interface to reach millions of active wallets across all these networks. It future-proofs everyone in a rapidly shifting environment.

5) You’ve emphasized education initiatives at Bitget Wallet. Can you share how these programs are helping new users navigate the crypto space safely?

Education is something I take very personally. My background in teaching blockchain and creating learning platforms has shown me that confidence — not just curiosity — drives adoption. At Bitget Wallet, we integrate education directly into the product experience. Instead of expecting users to read manuals, we guide them contextually: in-wallet pop-ups before their first clicks, warnings before risky transactions, and the Crypto 101 section in-app where users can easily learn about the product features .

Outside the app, we publish data-driven research like our Onchain Report and Academy articles frequently, which helps users understand real trends and know-hows in crypto usage. The goal is simple: helping users take safer steps and make more informed decisions.

6) How has your background in sports performance analysis and blockchain education influenced your approach to marketing at Bitget Wallet?

Sports taught me one fundamental truth: excellence is repeatable only when it’s measurable. That’s exactly how I approach marketing and growth. In professional sports, you build peak performance through data, iteration, and psychology. I apply the same logic to user engagement — identifying the friction points, tracking improvement, and designing experiences that guide users toward mastery.

Education plays a big role in that process. It’s about helping people build habits, not just attracting them. At Bitget Wallet, every initiative has to serve a purpose: to help someone move from awareness to action. That’s how we turn users into advocates — and advocates into communities.

7) What prompted Bitget Wallet to undergo a rebranding?

The rebrand was driven by a clear shift in what users expect from wallets. Web3 isn’t just about storing assets or trading anymore — it’s about everyday finance. People are using crypto to pay for goods, invest in tokenized real-world assets, and earn passive yields. 

We saw an opportunity to evolve. The new Bitget Wallet represents a unified experience where trading, earning, and payments coexist seamlessly. The rebrand was our way of aligning our product and identity with the reality that crypto has moved into real-world use.

8) How does Bitget Wallet approach building trust in regions new to crypto?

Trust starts with understanding and relevance. In regions where crypto adoption is still early — such as parts of Africa, Southeast Asia, or Latin America — we focus on use cases people already value and are familiar with: remittances, savings, and small business payments. By showing how stablecoins or payment solutions solve real pain points, we make crypto relatable.

We also localize our education and partnerships, working with regional projects, merchants, and content creators to build credibility from the ground up. Transparency is another pillar — we publish product updates and market analysis regularly so users know what’s happening behind the interface. Over time, consistency builds trust, and trust builds adoption.

9) What innovations in Web3 are you most excited to integrate into Bitget Wallet?

We’re entering a phase where wallets will become intelligent financial companions — Everyday Finance Apps. Gas and account abstraction driven by standards like EIP-7702 are simplifying self-custody at a scale we haven’t seen before. AI-driven agents are starting to automate portfolio actions and payments, and tokenized real-world assets are bringing regulated markets directly onchain.

We’ve already integrated some of these trends. Bitget Wallet users can pay directly using our crypto card and QR payment features, earn 10% annual yield through our Stablecoin Earn feature, trade over 100 tokenized US stocks and ETFs, with gas fees abstracted in the process. What excites me most is not the technology itself, but how it’s finally converging to make crypto practical, usable, and mainstream.

10) How does Bitget Wallet plan to stay ahead of competitors in the crowded wallet space?

Bitget Wallet lives by one principle — deliver maximum utility with minimum friction, and stays ahead by focusing relentlessly on user outcomes. Whether it’s one-click trading, stablecoin gas payments, or cross-chain transfers that simply work, every innovation we build must make someone’s daily life easier. If users can send, pay, earn, and trade effortlessly from one app, they might just stay. 

Our global approach — partnering with ecosystems and integrating payment rails that matter in each region — keeps us relevant. And above all, we maintain neutrality; as a self-custodial wallet, our priority is empowering users, not locking them in. The future belongs to wallets that people trust as an open gateway to the onchain world, and that’s the future we’re building for.