Exploring the Digital Asset Exchange Market With Bitrue’s CSO, Robert Quartly-Janeiro

The Cardano Summit in Dubai brought together diverse community members and experts from around the world in one place. All of them were eagerly sharing their insights and ideas, hoping to contribute to the ever-evolving digital asset space.

Among the many organizations that were sharing their latest revolutionary developments, Bitrue was garnering the attention of a flurry of crypto enthusiasts. Robert Quartly-Janeiro, Chief Strategy Officer and Spokesperson for Bitrue, was at the forefront, answering wide ranging and technical questions from the crypto community.

After the crowd cleared out, Coin Edition approached Robert to learn more about Bitrue’s plans. With a smile and an approachable demeanour, Bitrue’s CSO welcomed us, ready to answer all our questions.

In this exclusive interview, Robert discussed Bitrue’s mission and upcoming strategies for the coming months. An economist by training, he also talked about the current landscape of the crypto industry.

How would you characterize your overall impressions and observations of the Cardano Summit so far?

Yes, the Cardano Summit has been good and really busy this year.

What is Bitrue hoping to achieve at the Cardano Summit?

For us, it is about getting out there, meeting people, and raising awareness of who Bitrue are. Bitrue is, after all, the eighth largest exchange based on trading volume, with an Asian and European focus. So, the Middle East is one of the regions where Bitrue needs to expand it’s presence.

With the crypto market saturated with numerous exchanges, how does Bitrue intend to distinguish itself in this dynamic and competitive industry?

For Bitrue, it is looking at regions where the company can be the best. From a Middle East perspective, there’s a lot going on here. Even if it’s not about selling here, the focus is on building good relationships and partnerships. The firm has also fostered a very good relationship with Cardano that stretches back in time, including making a few investments with Cardano. I think on a regional level, what’s interesting is that this has become somewhat of a melting pot. It’s about how firms interact with it in the best way and ensuring that you are ahead in the market, or at least at the table with everyone else.

What is the unique selling point of Bitrue compared to the diverse crypto exchanges in the market?

So, Bitrue does not have only one unique selling point (USP). Over time, Bitrue has developed itself in certain areas. It’s very big in XRP and ADA and has a significant market presence in certain geographical locations, which are a few attributes that make it unique. Bitrue has grown globally, with 10 million users worldwide. Despite being seen, heard, and made aware of Bitrue’s existence in the market, there are clearly, clearly areas where the company can improve.

In the crypto exchange industry, what is the one common challenge that users have been facing?

I think for users, it is about market sentiment, such as prices. For instance, users who have purchased at the top are currently nursing losses. But if they didn’t, then it is possibly an interesting time for them to be involved or not be involved. Additionally, users have started to eagerly anticipate what the next year will look like for the crypto market. People have already seen the end of the bear market, which can be clearly seen as BTC’s price dropped from $60,000 to $18,000 before rebounding. So clearly, pricing is the biggest challenge, among many other things.

The second level has to be product knowledge. You have got to provide a lot more information to help the community understand—What’s this plan and what’s it going to do? What’s the utility? Where are they based? Who is the team? if they are listed? What does it mean that you are listed here? Why should I buy it on Bitrue, or why not some other exchange such as OKX? So, these are important questions one should ask.

From an industry perspective and an exchange perspective, there are too many exchanges, and some of them don’t have liquidity, which is not a good thing. So, what can be done to increase the liquidity? Frankly, I think this can happen only when there are fewer exchanges, which should increase the quality.

So what strategies will Bitrue implement to solve this problem?

I’d love to tell you, but I won’t because it is something that needs to be delivered. I’m not trying to be cryptic, but it has to be delivered. Once developments and plans have been implemented, we can talk again!