- Hedera has announced its collaboration with the multinational food giant Mondelēz International.
- The food giant envisions leveraging blockchain and Web3 technologies to enhance the business environment and customer experiences.
- The platform foresees digital transformation and innovative customer engagement with the integration of DLT.
In a recent press release, the Hedera Council, which stewards the Hedera open-source proof-of-stake public network, announced its strategic collaboration with Mondelēz International, an American multinational food company.
As per the announcement, Mondelēz International envisions enhancing “digital transformation initiatives, supply chain management, and enriched business processes” with the alliance.
The company mentioned that it aims to develop innovative, distributed ledger technology (DLT)-based solutions on Hedera to enhance customer experiences. Xiang Xu, global COE leader of digital strategy and blockchain at Mondelēz International, commented on the company’s excitement in continuing the commitment to digital transformation via Hedera’s DLT.
As per the press release, Mondelēz intends to leverage Web3 technology to increase business efficiency and sustainability. As per reports, the next-generation use case leveraging Hedera is expected to serve as the first real-world adoption of DLT to track the supply chain of consumer-packaged goods (CPG) and digital payment-based offers.
Along with the collaboration with Hedera, Mondelēz aims to pursue an alliance with the fintech and payments firm SKUx. This partnership reportedly aims to merge the SKUx payment option with the conventional payment system, looking forward to an enhanced user experience and flexible and convenient modern payment options.
Last month, Hedera partnered with Hitachi America to bring Hitachi’s industrial solutions expertise into the Hedera ecosystem. In addition, the company has also entered into a five-year partnership with the Saudi Ministry of Investment to catalyze technological advancements.
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