Interview with Honeyland CEO Corey Wright: How This Play-to-Earn Game is Attracting Thousands Daily

Curious about the latest in blockchain gaming? Honeyland, a bee-themed casual strategy game, is attracting thousands of daily players with its fun gameplay and focus on player ownership.

We sat down with Corey Wright, CEO of Honeyland, to delve into how this innovative game is breaking barriers in the web3 space. From revolutionizing in-game asset ownership to fostering a massive player community, Corey shares insights into Honeyland’s mission, achievements, and exciting upcoming developments.

1. Corey, can you start by giving us a brief overview of Honeyland and its mission within the blockchain gaming ecosystem?

Absolutely. Honeyland is a blockchain-based casual strategy game where players manage a swarm of bees in both PvE and PvP scenarios. Our mission is to break down the frictions of web3 gaming and make it accessible to everyone. We aim to provide a seamless, fun gaming experience while integrating blockchain technology to offer unique in-game assets and opportunities for players.

2. What inspired you to create Honeyland, and what specific problems in the gaming industry did you aim to address with this project?

The inspiration came from seeing the potential of blockchain to revolutionize gaming. Traditional games often suffer from issues like the lack of true ownership of in-game assets and high transaction fees. With Honeyland, we wanted to solve these problems by providing real ownership through NFTs and using Solana’s low transaction fees to enhance the gaming experience.

3. With over 25,000 daily active players and 200,000 registered users, what strategies have you employed to achieve such high levels of engagement and retention?

We’ve focused on creating an engaging and rewarding game. Our seamless onboarding process, engaging PvE and PvP game loops, and regular updates keep players interested. Additionally, the play-to-earn model and massive community events like our recent airdrop help maintain high engagement levels.

4. Can you explain how Honeyland leverages Solana and other blockchain technologies to provide a frictionless web3 gaming experience?

We use Solana for its high throughput and low transaction fees, which are crucial for a smooth gaming experience. Our integration with Web3Auth allows for seamless account creation and management, while Magic Eden facilitates an easy-to-use NFT marketplace within the game. These technologies ensure that players enjoy a frictionless web3 experience.

At the architecture level, we’ve built a sophisticated on-chain/off-chain system to minimize on-chain transactions during gameplay, making them settle in the background. This approach leverages off-chain interactions for most game mechanics, reducing latency and costs, while only critical actions are recorded on-chain to ensure security and transparency.

5. The massive airdrop in June has generated a lot of excitement. How do you see this event impacting player engagement and the overall growth of Honeyland?

The airdrop is a significant event for us. It rewards our loyal players and attracts new ones, driving engagement and expanding our community. We expect it to significantly boost our player base and in-game activity, as players will be excited to earn and utilize their rewards within the Honeyland ecosystem.

6. The $HXD token is integral to Honeyland’s ecosystem. Could you elaborate on its utility and the benefits it offers to players and investors?

$HXD is our in-game currency used for various transactions, such as buying NFTs and in-game items. Players can earn $HXD through gameplay and spend it within the game or trade it on our marketplace. For investors, $HXD represents a stake in the growing Honeyland economy, with the potential for value appreciation as the game expands.

7. Honeyland has formed partnerships with renowned organizations like NASA, Mastercard, and Stepn. How have these collaborations enhanced the in-game experience for players?

These partnerships bring unique and exciting content to Honeyland. For instance, our collaboration with NASA introduces space-themed gear, while our partnership with Mastercard integrates branded experiences. Such collaborations enhance gameplay by offering exclusive items and experiences that keep the game fresh and exciting for our players.

8. NFTs are a significant aspect of Honeyland’s gameplay. How do you ensure a seamless buying and selling experience within the app, and what role does your partnership with Magic Eden play in this?

Our partnership with Magic Eden is crucial for providing a seamless NFT marketplace. Players can buy and sell NFTs directly within the game using $HXD, without needing to sign transactions manually. This integration simplifies the process, making it easy for players to engage with the NFT market and enhance their gaming experience.

9. Looking ahead, what are some upcoming milestones or developments that the Honeyland community can look forward to in the near future?

We have several exciting developments on the horizon. Beyond the massive airdrop, we’ve introduced sellable in-game items, which have been live for a little over a month and have been extremely well received. We processed over $100k worth of P2P transactions in the Items marketplace in the first 3 weeks after launch, and we’re probably over $200k at this point. Additionally, we’re further integrating with Stripe for easier $HXD purchases and expanding our partnerships to bring more unique content to the game. These milestones will continue to enhance the Honeyland experience and drive community growth.

10. Reflecting on Honeyland’s journey so far, what challenges have you encountered, and how have you addressed them to maintain the project’s momentum and success?

One of our biggest challenges has been navigating the evolving regulatory landscape of web3 gaming. We’ve addressed this by ensuring compliance with local regulations and maintaining transparency with our community. Additionally, we’ve focused on creating a user-friendly experience that abstracts away the complexities of blockchain, which has been key to our success in retaining and growing our player base.

11. For those interested in getting involved with Honeyland, what opportunities are available for users, investors, and contributors, and how can they become part of this thriving community?

There are multiple ways to get involved with Honeyland. Players can join our community and start playing to earn rewards. Investors can participate by acquiring $HXD tokens and NFTs. Contributors can get involved by joining our development or marketing efforts. We welcome everyone to be a part of our thriving community, and they can start by visiting our website and joining our social media channels.