- Hugo Boss purchases an NFT from the Imaginary Ones NFT collection.
- The fashion company paid 0.6 ETH for Imaginary Ones #5594.
- Hugo Boss has been building its Web3 presence through the course of this year.
Fashion giant Hugo Boss purchased an NFT from the Imaginary Ones NFT collection over the past 24 hours on OpenSea. The newly-purchased Imaginary Ones NFT can be viewed on Hugo Boss’s OpenSea account.
Hugo Boss purchased the NFT, titled Imaginary Ones #5594, 20 hours ago and paid 0.6 ether (ETH) for it. The price of ETH at the time means that Hugo Boss paid approximately $974.69 for the NFT.
This purchase could be an early indication of Hugo Boss’s bullish stance on the Imaginary Ones NFT collection as well as a possible hint at the fashion company’s growing attention towards the metaverse space.
The Imaginary Ones NFT collection consists of 8,888 magical creatures and went live on April 27 this year. Led by a Singaporean team, the project has been able to establish an impressively strong community following, with more than 500k people following the project on Twitter alone.
Hugo Boss has joined the likes of Nike and Samsung UK in creating Web3 roles within their corporate structure as these brands attempt to expand their reach into the Web3 space, despite a large amount of hype in the space fading away during this crypto winter.
The fashion industry icon has been actively growing its presence in the Web3 space as it also partnered with Boss Beauties to launch an NFT Auction to fund their “Dream Like A Boss” mentorship program at the start of this year, back in the second week of March.
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