- Méliuz plans to raise $26.5M to boost Bitcoin reserves and expand crypto strategy.
- The fintech firm holds over 320 BTC, positioning itself as Brazil’s Bitcoin pioneer.
- Méliuz may issue shares or debt as it seeks to increase its exposure to digital assets.
Brazilian fintech firm Méliuz is making bold strides in the crypto space, announcing plans to raise approximately $26.5 million to expand its Bitcoin holdings. This move follows its earlier acquisition of over $28 million in Bitcoin, a strategy that has positioned Méliuz as Brazil’s first publicly traded Bitcoin treasury company. With growing confidence in digital assets, Méliuz aims to reinforce its treasury with more BTC, underlining a broader strategic shift toward cryptocurrency.
Strategic Crypto Treasury Approach
Earlier this month, Méliuz made headlines by purchasing 274.52 BTC, worth nearly $28.5 million at the time. This initial investment reflected the company’s belief in Bitcoin as a long-term store of value. Méliuz currently holds a total of 320.2 BTC. The fintech’s latest move to raise R$150 million ($26.5 million) represents a continuation of that strategy.
The company is working with São Paulo-based investment bank BTG Pactual to coordinate the capital raise. Méliuz may pursue various funding options, including issuing new shares or offering convertible debt. These financial instruments would either convert into company stock or remain as non-convertible securities, depending on market conditions and investor appetite.
Potential Share Offering and Market Impact
Méliuz’s CEO, Israel Salmen, has emphasized the firm’s commitment to expanding its Bitcoin position. He stated that a public offering of common shares is being considered as the main funding option. Alternatively, the firm may opt for convertible debt to secure capital while maintaining shareholder equity.
Marcio Loures Penna, Director of Investor Relations and Corporate Governance, stated that Méliuz might offer subscription bonuses to sweeten the deal for new investors. While the fundraising goal stays the same, the company remains open to raising additional funds if market opportunities arise.
No Fixed Timeline Yet, but Clear Intentions
Although the firm has not set a timeline for the fundraising or Bitcoin purchase, it reassures investors that it will follow regulatory guidelines. Méliuz will also keep shareholders informed throughout the process. The company insists that its actions align with strong corporate governance practices.
Founded in 2011, Méliuz has grown from offering cashback and voucher services to becoming a key player in fintech innovation. Its $103 million IPO in 2020 marked a turning point. Now, with Bitcoin on its balance sheet, Méliuz is redefining its future in Brazil’s digital economy.
Related: Pakistan Unveils Strategic Bitcoin Reserve and National Wallet at Bitcoin 2025 Event
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