MicroStrategy Rebrands as “Strategy₿,” Doubles Down on Bitcoin

• MicroStrategy rebrands to focus on Bitcoin holdings and business intelligence.
• Q4 2024 loss driven by $1.01 billion impairment on Bitcoin holdings.
• Strategy₿ launches STRK stock with a fixed 8% dividend and Nasdaq listing.

MicroStrategy has officially rebranded as Strategy₿, demonstrating its devotion to Bitcoin and its holdings. Announced February 5, the company unveiled a new logo featuring “₿” to solidify its focus on Bitcoin. However, this rebranding follows a challenging quarter, with the company reporting significant financial losses.

Strategy₿’s Q4 2024 Financial Results

The company’s Q4 2024 earnings report, released on February 5, disclosed a net loss of $670.8 million, or $3.03 per share. This marks a decline from the profit of $89.1 million, or 50 cents per share, reported during the same period the previous year. The loss was driven by a $1.01 billion charge on its Bitcoin holdings, an increase compared to the $39.2 million charge in Q4 2023.

However, these impairment charges will no longer affect earnings, as the company plans to adopt new fair-value accounting rules in the first quarter of 2025. This change is expected to eliminate the need for such impairment accounting, changing the company’s quarterly results.

Related: Bitcoin Bets Backfire? MicroStrategy Shares Down 46%

STRK Stock and New Share Issuance

As part of its rebranding, Michael Saylor’s Strategy₿ will have its convertible preferred stock, STRK, listed on Nasdaq starting February 6, 2025. STRK will offer upside exposure to MSTR with a fixed 8% dividend which will be convertible into MSTR common stock at a ratio of 10:1. Additionally, the company has issued 7,300,000 shares at $80.00 per share, raising $563.4 million in net proceeds.

Related: Coinbase and MicroStrategy Stocks Soar as Bitcoin Breaks $88,000

The “Strategy₿” Shift: It’s All About Bitcoin

Michael Saylor, founder and Executive Chairman, explained that the decision to simplify the company’s name to “Strategy” reflects its core identity, highlighting its Bitcoin treasury strategy and its position in the business intelligence sector.

The company’s new primary color is orange, symbolizing “energy, intelligence, and Bitcoin.” With this rebranding, Strategy aims to clearly communicate its strategic focus while aligning with Bitcoin’s growing importance in its operations.

Strategy₿’s Massive Bitcoin Holdings

Since its first purchase of Bitcoin in 2020, Strategy has become the largest corporate holder of Bitcoin worldwide. As of January 27, 2025, the company holds approximately 471,107 Bitcoins, valued at $46 billion based on the current price of $97,955 per Bitcoin. In 2024, the company added 257,000 Bitcoins to its holdings, more than the total amount of Bitcoin mined that year, which was 218,829 coins.