Titled Life in Our Minds, the project will be released on Snark.art’s dynamic NFT platform OG.Art on October 25.
Life in Our Minds incorporates boundary-pushing technology that enables buyers to actively participate in the formal evolution of the NFTs to make them rarer.
Together, the individual NFTs make up a large-scale virtual sculpture titled Mother Flock, which transforms in tandem with its constituent parts.
New York – Pace Verso, Pace Gallery’s web3 hub, and Snark.art’s OG.Art NFT platform are pleased to announce a new generative NFT project by Random International—the experimental art collective known for its large-scale, interactive installations, including the widely exhibited, immersive Rain Room (2012)—in collaboration with multidisciplinary digital artist Danil Krivoruchko, co-creator of the OG: Crystals NFT project. Titled Life in Our Minds, the two-part project comprises an animated NFT collection and a related interactive video sculpture—titled Mother Flock and made up of the individual NFTs—that will be unveiled later this year.
Life in Our Minds NFTs will be available for purchase on Snark.art’s OG.Art NFT platform on October 25. Ahead of the release, collectors can sign up for the project’s waitlist at og.art/collections/liom/waitlist.
Upon minting, each Life in Our Minds NFT features a small group of Boids, 3D bird-like origami objects. The visual traits of any given Life in Our Minds NFT are initially generated and evolve according to the content of its owner’s wallet, among other factors. The longer a Life in Our Minds NFT remains in a single collector’s wallet, the rarer and more elaborate its formal characteristics become: the number of Boids may increase, and their formations and decorative patterns may change. These interactive, 3D video NFTs are distinguished by their continuous development, which is achieved through the highly complex and inventive technological processes of the Life in Our Minds collection.
In this way, the evolution mechanics of the project offer collectors the opportunity to actively participate in the creation of the artwork as it shapeshifts, incentivizing long-term retention of the NFTs. By encouraging purchasers to retain their Life in Our Minds NFTs for extended periods, the artists and project partners aim to upend typical behaviors in the crypto market—including speculation and flipping—and, in the process, introduce a new generation of crypto collectors to the space.
Life in Our Minds has collaborated with Flamingo DAO, Pleasr DAO, Fingerprints DAO, PROOF Collective, Tom Sachs Rocket Factory, Moonbirds, Outland, Pace Verso, OG:Crystals, Ksoids, and 89 Seconds Atomized to offer custom evolutionary traits that are only available to people who hold NFTs associated with these partners. Additional custom evolutionary patterns that holders of other NFT collections can achieve will be announced at og.art/collections/liom.
The Life in Our Minds NFTs are part of a constantly evolving Mother Flock virtual sculpture, which reflects the formal transformations of the individual NFTs. The Mother Flock’s visual traits are informed by the behavior of its constituent Boids, bringing ideas about the power of both collective and individual action to the fore of the project. A special web version of the Mother Flock will live permanently on the OG.Art platform, freely accessible to viewers around the world. Deeply engaged with scientific research surrounding the psychology and behaviors of both humans and birds, Life in Our Minds is one of the most collaborative, technologically innovative NFT projects to date.
In an artists’ statement, Random International says:
Life in our Minds continues our exploration of the human tendency to ascribe character, intent, and narrative to the complex behaviors of simple moving forms, as well as the subconscious instincts and emotional triggers that cause us to do so.
To mark the launch of the project, Pace will host AMA discussions with the artists on Twitter Spaces and OG.Art’s Discord in October. Further details about these programs will be released in the coming weeks.
Life in Our Minds is realized as part of a collaboration between major forces in the contemporary art and crypto worlds. The art collective Random International, which was founded in 2005 by Hannes Koch and Florian Ortkrass, has shown its large-scale multimedia works at major art institutions around the world. Krivoruchko is an award-winning artist and creative director involved in the production of multiple upcoming OG.Art collections. Snark.art has been producing acclaimed web3 projects since 2018, including OG: Crystals, a collection of more than 10,000 unique NFTs; it launched the new NFT platform OG.Art this year. Pace, which launched Pace Verso in 2021, is a leading international art gallery with nine locations worldwide. Founded by Arne Glimcher in 1960, Pace represents influential contemporary artists and estates from the past century.
Random International is a post-digital art group exploring the impact of technological development on the human condition. Best known for its large-scale interactive installations, the group works across an array of media, including sculpture, light, kinetics, video, print, and sound. Established in 2005 and led by founders Hannes Koch (b.1975, Germany) and Florian Ortkrass (b.1975, Germany), the group has a studio in London and comprises a global team of complementary talent. Random International’s work has been shown worldwide and can be found in the collections of the Museum of Modern Art in New York; the Victoria & Albert Museum in London; the Yuz Foundation in Shanghai; the Los Angeles County Museum of Art; and other international institutions.
Danil Krivoruchko is a Ukrainian-born, New York-based multidisciplinary digital artist and art director whose clients include names like Apple, Nike, Intel, and Boeing. Krivoruchko’s work has won a variety of festival awards. He was nominated for a 2022 Emmy Award for Outstanding Main Title Design as part of the creative team for the television series Foundation. He is also the creator of the renowned One Thousand Ksoids NFT collection and co-creator of the OG:Crystals project. Krivoruchko is actively involved in the creation and production of the first several upcoming collections at OG.Art.
Snark.art has experimented with the blockchain as a revolutionary medium since 2018, producing various NFT projects and working with established artists from both the contemporary art and crypto worlds, including Mat Collishaw, Eve Sussman, Michael Joo, Ilya and Emilia Kabakov, Nancy Baker Cahill, Kendell Geers, Tommy Hartung, Duke Riley, Cassils, and many others. Snark.art’s OG.Art platform, launched in 2022, is a space not only for carefully curated collections of generative, dynamic NFT art, but for new approaches to creative collaboration. OG.Art invites groundbreaking artists to develop projects based on dynamic NFT technology and community interaction. This technology allows artworks to respond to online and in-person events, enabling collectors to interact with and develop NFT projects in new ways.
Pace Verso is Pace Gallery’s hub for web3 projects, launched in 2021 under the leadership of Pace President and CEO Marc Glimcher. Pace Verso works closely with artists within and beyond the gallery’s program to incubate, develop, and realize their web3 projects, operating an NFT platform on the Ethereum blockchain at www.pacegallery.com/pace- verso. In addition to releasing independent projects, Pace Verso frequently collaborates with leading web3 platforms to share artists’ work with wide audiences. In 2022, Pace Verso established a multifaceted partnership with Art Blocks, the leading generative art platform, encompassing boundary-pushing generative NFT releases by Pace’s artists as well
as crypto-native artists, exhibitions, and community programming. In its first year, Pace Verso—which reflects the gallery’s longtime and ongoing support of innovative artists who have cultivated advanced studio practices engaged with boundary-pushing technologies—has presented NFT projects by Jeff Koons, Zhang Huan, Glenn Kaino, DRIFT, Lucas Samaras, and other artists. Pace Verso has also grown a robust following on its dedicated Discord server, directly engaging web3 communities through discussions with artists and leaders in the crypto space.
Press Inquiries
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Snark.art and OG.Art Alexandra Luzan Public Relations [email protected]
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