Plastichero, an environmental firm using blockchain technology to address plastic waste management, is expanding into the Middle East. The firm has appointed Bruce Jeong, a Middle East expert, as its new Chair, effective November 1, 2024.
Plastichero plans to use this opportunity and Jeong’s appointment to grow its presence in the Middle East. The company will rely on Jeong’s strategic insights and experience to achieve its regional goals. Jeong’s experience in the UAE and the Gulf Cooperation Council (GCC) will be crucial for Plastichero’s expansion.
Plastichero’s AI-Powered Recycling and Blockchain Platform
Plastichero has outlined its AI-powered vision for plastic recycling in the Middle East. The company’s blockchain platform allows consumers to earn rewards in PTH coins, the native token of the Plastichero blockchain. Plastichero wants to encourage eco-friendly behaviors and incentivize users to turn plastic waste into value. The UAE was the first global market for Plastichero’s PTH project.
Plastichero says that its concept supports the Environmental, Social, and Governance (ESG) goals of Middle Eastern nations, particularly in the GCC. The company acknowledges the region’s efforts to fight plastic pollution and promote sustainable development.
Read also : How AI and Blockchain Are Powering Plastichero’s Waste Revolution
Plastichero expects that Jeong’s leadership will help create a green economy that extends beyond the region. The firm expects Jeong to leverage his network, build partnerships, and engage with key stakeholders. Plastichero also wants Jeong to align the firm’s goals with national sustainability initiatives.
The firm’s expansion could lead to greater adoption of the PTH coin, creating opportunities for cryptocurrency traders. PTH is trading at $0.08517, having lost most of the gains it made earlier this year.
