● The Korean subsidiary of Renault has partnered with Sandbox to offer an automobiles and digital assets combined experience.
● This allows users to be involved in Renault-based virtual automotive experiences.
● Both the platforms discussed exploring VR, blockchain gaming, and NFT realms.
The Korean subsidiary of the French automobile manufacturer Renault has partnered with the metaverse platform Sandbox to allow users to experience Renault-based virtual automotive experiences.
The announcement that came out on Monday claimed that the partnership would build around offering “new types of experiences that combine automobiles and digital assets in The Sandbox,” as stated by Sandbox Korea CEO, Cindy Lee.
However, the details of the partnership are yet to be disclosed. But, Renault South Korea mentioned that the brand is making attempts to capitalize on Web3.0 opportunities that are brought forth via the metaverse and use them to enable next-generation machinery.
Moreover, talks about exploring specific areas like virtual reality, blockchain gaming, and NFTs through this partnership were also cited.
Renault is one of the many automobile companies to have entered the metaverse in recent times. The web3.0 space has become a go-to destination for global automakers. Popular brand Volkswagen released an advertising campaign titled “Game On,” in the metaverse, in April.
Through this campaign, Volkswagen introduced its metaverse presence to its user base, allowing them to find NFTs in an immersive reality. Similarly, Japanese automobile company, Nissan has also launched one of its brand new electric cars on metaverse, enabling potential buyers to test car features and take it for a spin in a virtual ecosystem.
Brands like Nissan are looking at the metaverse as “an opportunity to connect with new audiences like never before.”
Importantly, analysts anticipate that approximately 75% of all automobiles will be sold via embedded blockchain technology.
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