- OpenAI CEO Sam Altman’s Worldcoin project has launched its eye-scanning Orbs in the UK.
- The project provides users with a digital “World ID” and WLD crypto rewards.
- Worldcoin is engaging with UK regulators to address privacy concerns over its technology.
Sam Altman, CEO of OpenAI, is expanding his futuristic identity verification project, World, to the United Kingdom. Launching this week in London, the initiative aims to verify users as human in a world increasingly overrun by AI-generated content and deep fakes. The technology relies on a custom hardware device called “the Orb,” which performs an in-person scan of a person’s iris and face.
This scan generates a unique, private code used to create a “World ID,” a digital passport that verifies the holder as a unique human being. Altman’s team believes that as generative AI becomes more pervasive, traditional authentication methods are no longer sufficient to distinguish humans from bots.
How ‘The Orb’ Works and Why It Comes With Crypto Rewards
The Orb device does more than just verify identity. After completing their first scan, users receive a portion of Worldcoin’s native cryptocurrency, WLD. This crypto reward acts as an incentive for onboarding and allows users to begin exploring apps that integrate with the World ID protocol for secure, anonymous sign-ins, such as Discord and Reddit.
The rollout in London marks the beginning of World’s UK presence, with other cities like Manchester, Birmingham, Cardiff, Glasgow, and Belfast to follow.
Worldcoin Engages with UK Regulators
Adrian Ludwig, chief architect at Tools for Humanity, the organization behind World, emphasizes rising demand.
According to him, both private companies and governments are looking for more robust methods to detect fraud. He notes that identity-based deception in banking, gaming, and online services is growing at a concerning pace.
Local Verification, Global Ambitions
A key feature of World’s system is its use of local device storage. Instead of depending on centralized cloud storage, users’ devices carry out identity verification. This decentralization is meant to enhance both speed and privacy. Ludwig explained that only the infrastructure for confirming someone’s uniqueness is managed by external systems.
Related: Worldcoin (WLD) Rebound Unlikely Yet; Consolidation Is Key First
Currently, the project boasts 13 million verified users globally. World aims to grow this figure dramatically in the months ahead. The company recently opened six locations across the U.S., including Los Angeles, San Francisco, and Austin.
Privacy Concerns
Although the concept has drawn interest, concerns around privacy still linger. To address these, the startup encrypts all biometric data and deletes the original scans after use.
Related: Worldcoin (WLD) Gains 25% in a Week as Visa, Tinder Japan Back Biometric Push
Furthermore, World has been actively engaging with data regulators, including the UK’s Information Commissioner’s Office, to ensure compliance with privacy laws.
Disclaimer: The information presented in this article is for informational and educational purposes only. The article does not constitute financial advice or advice of any kind. Coin Edition is not responsible for any losses incurred as a result of the utilization of content, products, or services mentioned. Readers are advised to exercise caution before taking any action related to the company.
