- Strategy bought an additional 7,633 bitcoins for $742 million valued at $97,255 per coin.
- The company’s Bitcoin holdings now total 478,740 BTC worth over $31.1 billion.
- CEO Michael Saylor claims their Bitcoin ‘Strategy’ outperforms even NVIDIA and the S&P 500.
Strategy, the former MicroStrategy, has snapped up yet another 7,633 bitcoins worth a staggering $742.4 million at an average $97,255 per coin. The company’s total BTC holdings now reach 478,740 coins, roughly valued at $31 billion
Headed by Michael Saylor, Strategy is one of the biggest corporate Bitcoin whales in the world. Its newest buy comes as markets bounce around, showing their strong belief in Bitcoin’s long-term potential.
Related: BlackRock CEO “Surprised” by Bitcoin ETF’s Record-Breaking Demand
Strategic Shift? Sudden Bitcoin Buy After “No Activity” Claim
Interestingly, even with this latest purchase, Michael Saylor had stated earlier that the firm had not sold any Class A common stock the past week or acquired any Bitcoin as of February 2, 2025.
So this sudden move can only point to a strategic change of plans taking advantage of the favorable market conditions.
Saylor pointed out that the company’s consistent strategy of acquiring BTC has outperformed key players in the tech space, including NVIDIA. “Our Bitcoin investment has not only dominated the S&P 500 but has delivered superior growth,” Saylor stated.
By using its BTC holdings and equity offerings, seems Strategy is looking to offer even better returns to its shareholders. With a 4.1% BTC yield so far in 2025, MicroStrategy is positioning itself as a leader in corporate Bitcoin treasury operations.
Rebranding to “Strategy₿” and BlackRock’s Growing Interest
MicroStrategy’s dedication to Bitcoin became even more obvious on February 5th when it rebranded itself, now sporting an orange background to represent its dedication.
Related: MicroStrategy Rebrands as “Strategy₿,” Doubles Down on Bitcoin
The following day, they submitted documents to the SEC, drawing attention to ownership stakes.
In related news, BlackRock, another big holder of Bitcoin, has quietly increased its stake in Strategy to nearly 5%, up from 4%, now holding about 11.2 million shares. At the current stock price of $328, this comes out to around $3.6 billion.
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