- Telegram introduces a 50% revenue share for channel owners from ad sales, paid in Toncoin, enhancing content monetization.
- The program is open to channels with 1,000+ subscribers, offering fee-free withdrawal or reinvestment in Telegram features.
- Following the revenue-sharing announcement, Toncoin’s value increased by over 5%, indicating a positive market response.
Telegram, the globally popular messaging platform, has introduced a revenue-sharing system, leveraging its Toncoin (TON) crypto to enhance content monetization for channel owners. Announced on March 31, the new program offers public channel owners a chance to earn 50% of the revenue generated from ads displayed on their channels.
The initiative is immediately available to public channel owners with at least 1,000 subscribers, allowing them to benefit from ad displays on their channels. Telegram’s blog post elaborates on the fact that participants can withdraw their earnings without any fees. Alternatively, they can choose to reinvest them into a variety of Telegram features, enhancing the platform’s utility and engagement.
Telegram noted in an official blog post:
“Channel owners can withdraw their rewards with no fees – or reinvest them into”
This new revenue model leverages “a new type of ads,” purchasable with TON, enhancing ad targeting by letting buyers select the specific channels for their ads. Notably, this model steers clear of utilizing user data for ad placement, ensuring privacy and channel-based ad visibility.
Following the announcement, the value of Toncoin witnessed a more than 5% spike, highlighting the market’s optimistic reception of Telegram’s modern approach. In alignment with its strategy to prevent token concentration, Telegram has also announced plans to limit its Toncoin holdings to 10%, addressing the community’s concerns about potential token dominance.
Pavel Durov, Telegram’s co-founder, has been vocal about the platform’s focus on decentralizing Toncoin ownership. By selling excess TON holdings to long-term investors under a structured plan, Telegram aims to mitigate concentration risks, fostering a more distributed and healthy ecosystem for its cryptocurrency.
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