Timex Watches Feature Bored Ape Yacht Club NFTs On Dial

• Timex and Bored Ape Yacht Club collaborate to launch unique watches.
• 500 Timex watches will feature holders’ BAYC and MAYC NFTs on the dial.
• Physical timepieces and the digital version will be launched simultaneously.

Holders of the Bored Ape Yacht Club and Mutant Ape Yacht Club NFTs can now acquire an exclusive Timex watch that will have owners’ NFTS on the dial. The popular watchmaker brand has created 500 unique watch pieces to allow BAYC and MAYC NFT holders to show off their digital assets in real life.

In a Twitter post, Timex says: 

You’ve got a one-of-a-kind Ape, now create your one-of-a-kind watch. Start with your Ape carefully custom printed on the dial, then choose an iconic Timex polished gold-tone, rose-gold-tone, silver-tone, or matte black watch case.

Additionally, owners can engrave their case back with an image of any Ape they hold, or their Ape’s unique token number. Timex is also offering classic stainless steel bracelets, as well as, Ape-inspired creations to enhance holders’ unique watches and digital timepiece sets.

The collaboration will result in physical watches, however, a digital version of the collection will simultaneously be released in the form of NFT for the owners’ virtual avatars.

The price was initially marked at 1.5 ETH. Nevertheless, upon the announcement of the partnership on Twitter, the brands suffered grave criticism due to overpricing. Moreover, a MAYC NFT holder replied to Timex’s original tweet, claiming the price to be “really absurd.”

Timex is not the first watchmaker brand to introduce its products in the metaverse. Luxury brand Rolex also filed a trademark for its NFT, NFT marketplaces, and cryptocurrency exchange, in November of 2022.