- Trump Media now holds $2 billion in Bitcoin and related assets.
- The purchase follows SEC approval on June 13 for a $2.3 billion crypto treasury plan.
- $300 million has also been allocated to Bitcoin options acquisition.
Donald Trump’s Trump Media and Technology Group has announced it now holds $2 billion in Bitcoin and BTC-related securities, a massive allocation that accounts for two-thirds of the company’s $3 billion in liquid assets.
Bitcoin Strategy Update
In the press statement, the company said the crypto reserves are part of a broader plan to protect financial independence. It added that the assets would support future revenue generation and possible expansion into other digital assets.
Related: David Sacks Backs Trump’s GENIUS Act Push to Make US Undisputed Crypto Leader
The company also set aside an additional $300 million for acquiring bitcoin-related options. Management stated that these may be converted to bitcoin, depending on market conditions.
Trump Media also said its digital asset holdings will create “synergies” with Truth Social’s upcoming token. While the company did not provide a timeline for the token launch, it said crypto will play a central role across its brands.
Notably, the company operates Truth Social, a social media platform that promotes free speech, and Truth+, a streaming service. It is also preparing to launch Truth.Fi, a fintech and financial services platform focused on “America First” investment strategies.
SEC Cleared the Path in June
The company received the green light from the SEC after filing an S-3 form on June 6. This filing allowed Trump Media to register the resale of shares to fund its digital asset strategy. The company raised $2.3 billion from 50 investors through the sale of 56 million equity shares and 29 million convertible notes.
The SEC’s approval gave Trump Media the authority to build one of the largest Bitcoin treasuries held by a public company. The approval also offered flexibility to pursue additional strategies.
In addition to the treasury, Trump Media filed an application with the SEC on June 5 for a spot Bitcoin ETF. The proposed Truth Social Bitcoin ETF would use Crypto.com as custodian. The ETF is part of the company’s broader push into digital finance, including the upcoming Truth.Fi fintech platform.
Michael Saylor’s Strategy Purchases 6,220 BTC
In a related development, Michael Saylor’s company purchased 6,220 Bitcoin worth over $734 million, adding to the 4,225 BTC bought on July 14. The firm now holds 607,770 BTC, valued at more than $71.87 billion, with unrealized gains of $28.2 billion, according to SaylorTracker.
Related: A $370 Million Supply Shock Is About to Hit the TRUMP Token Tomorrow
The company’s stock has climbed 21.52% in the past month, pushing its valuation above $118 billion amid a broader market rally that saw crypto’s total market cap exceed $4 trillion. Institutional investors continue to use Bitcoin treasury stocks like this as a proxy for direct BTC exposure due to investment restrictions.
Disclaimer: The information presented in this article is for informational and educational purposes only. The article does not constitute financial advice or advice of any kind. Coin Edition is not responsible for any losses incurred as a result of the utilization of content, products, or services mentioned. Readers are advised to exercise caution before taking any action related to the company.
