- Truth.Fi’s launch expands Trump Media’s reach into digital finance and crypto.
- Charles Schwab’s involvement boosts investor confidence in Truth.Fi’s future.
- DJT stock rises 10.4%, signaling strong investor interest in fintech expansion.
Trump Media & Technology Group (DJT), the parent company of Truth Social, has moved into financial services with the launch of Truth.Fi—a fintech platform focused on investment products, customized ETFs, and cryptocurrency exposure.
The company’s board has approved an investment of up to $250 million, directing funds toward separately managed accounts (SMAs), specialized ETFs, and Bitcoin (BTC) investments.
The capital will be managed through Charles Schwab (SCHW), a major asset management firm. Schwab will oversee the capital allocation and provide strategic guidance on investment management and financial planning, positioning Truth.Fi to compete in the expanding digital finance market.
Related: Crypto Investment Firm Sees Value in Trump-Branded Digital Assets
With Truth Social’s strong user base, many of whom favor decentralized finance (DeFi) and alternative investments, Truth.Fi could cater to a politically aligned audience seeking alternative financial services. The platform’s focus on crypto differentiates it from traditional financial firms, adding another layer to the evolving intersection of politics and digital assets.
Trump’s Continued Interest in Crypto
Trump’s involvement in crypto isn’t new. His family has backed World Liberty Financial, the DeFi protocol. More recently, he introduced an “official” memecoin on Solana, fueling speculation about his stance on digital assets.
With the launch of Truth.Fi, Trump Media is reinforcing its presence in both fintech and crypto, signaling a potential mainstream shift in political-backed financial services
DJT Stock Surges After Announcement
Related: Trump Media Targets Bakkt Deal as Stock Prices Soar 162%
Following the news, Trump Media (DJT) shares jumped 10.4%, as investors responded positively to the expansion into fintech. The partnership with Charles Schwab added further legitimacy to the initiative, boosting confidence among shareholders.
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