- Crypto.com and Emarat launch crypto payment pilot at 10 UAE fuel stations under Project Landmark
- Al Wasl Road station rebranded as Crypto.com Emarat location, pending regulatory greenlight
- Expansion to 155 stations planned, with offers tied to joint platform promotions and services
Crypto.com is partnering with the UAE’s state-owned Emirates Petroleum Company (Emarat) to introduce cryptocurrency payment options at select fuel stations. This agreement launches with a pilot phase at 10 Emarat locations, marking the first known crypto payment initiative within the UAE’s fuel retail sector.
Announced by Crypto.com via the social media platform X, the partnership initially covers 10 Emarat service stations. Both companies plan a gradual expansion across Emarat’s full network of over 155 locations throughout the UAE. However, the entire rollout hinges on securing regulatory approval, with both firms emphasizing that further adoption must follow local compliance rules.
Crypto.com & Emarat Co-Brand Flagship Station Under “Project Landmark”
As part of their “Project Landmark” initiative, Emarat and Crypto.com will co-brand a flagship service station. The Al Ameen Station on Dubai’s Al Wasl Road will be renamed the Crypto.com Emarat Service Station.
Both companies state this marks the first project granting fuel station naming rights for a digital asset partnership. The rebranded location will also integrate Crypto.com’s digital services infrastructure.
Related: Crypto.com Expands Beyond Crypto with EU License, New Products
Executives from both organizations discussed the partnership’s goals, aiming to connect the retail energy sector with practical digital asset use.
Partnership Goals: Connecting Retail Energy and Digital Asset Utility
Mohammed al Hakim, President of Crypto.com UAE, noted the collaboration supports efforts to expand everyday uses for cryptocurrencies. Ali Bin Zayed Al Falasi, Emarat’s Chief Retail Officer, added that the integration fits the company’s strategy of embracing innovative customer-facing technologies.
Related: SEC Lets Another One Go: Crypto.com Investigation Closed Without Action
Beyond payment processing, Crypto.com and Emarat confirmed plans for joint promotional efforts targeting users of both platforms. These initiatives aim to include exclusive offers and bundled services at participating stations. The companies reiterated that the crypto payment integration and related services will only move forward after receiving necessary regulatory clearances. No official launch date is confirmed yet.
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