Vanar Chain, the leading consumer blockchain built for mainstream scalability and accessibility, has announced an exciting relationship with Shelby American, the legendary high-performance automobile manufacturer. This collaboration will create a new brand, ‘Shelbyverse’ to bring Shelby’s storied brand to life digitally, utilizing Vanar’s cutting-edge, green, scalable Layer 1 blockchain technology and its gaming platform Virtua.
The relationship highlights Shelby American’s forward-thinking approach to connecting its iconic legacy with the digital future, introducing their vehicles, brand heritage, and fan experiences into immersive and interactive environments in web2 and web3. Powered by Vanar’s industry-leading technology, Shelby American will debut in Virtua, Vanar’s premier gaming platform, the first step in offering fans and collectors a new way to engage with the brand.
Shelby American Meets Web3 with Vanar Chain
Vanar’s blockchain platform was built for the scale and security necessary to bring mainstream brands into the digital age. By leveraging its robust infrastructure, Shelby American can confidently engage with millions of automotive enthusiasts through transformative virtual gamified experiences.
Vanar will use its experience and product ecosystem to create interactive gamified and gaming experiences with Shelby’s most iconic vehicles, allowing fans to explore, interact with, and collect them digitally. These experiences will not only exist in Virtua, but will expand to platforms like Roblox, introducing Shelby to a new audience in a gamified and social context.
Driving Innovation into the Future with a consumer blockchain
“Shelby American has always been about pushing boundaries in the automotive world, and we’re thrilled to help them bring that same pioneering spirit into Web3,” said Jawad Ashraf, CEO at Vanar. “Through our scalable blockchain and gaming tools, we’re demonstrating what forward thinking brands can achieve in this new digital space and ensuring the iconic Shelby brand is not only preserved but elevated in new and exciting ways”
M. Neil Cummings, Esq, Co-CEO of Carroll Shelby International, Inc., added “From the beginning, Shelby American has been about innovation, performance, and creating unforgettable experiences. Partnering with Vanar allows us to extend that legacy into the digital world, where we can reach a whole new generation of enthusiasts. The future of Shelby isn’t just on the road—it’s in the digital world too. As Carroll Shelby always said when asked “what’s your favorite car?” his answer was ‘the next one!””
The relationship with Shelby underscores Vanar’s position as a true consumer blockchain, capable of delivering innovative solutions to global brands. By integrating Shelby into Web3, the collaboration sets a new benchmark for how brands can thrive in the decentralized economy.
Key Features of the Collaboration:
Virtua Integration: Fans will be able to interact with Shelby vehicles and brand content in Virtua, experiencing high-quality digital renditions of cars in immersive environments.
Web3 Utility: Shelby collectors will gain access to blockchain-based digital collectibles, exclusive content, and loyalty rewards that enhance their engagement.
Cross-Platform Expansion: Shelby’s presence in Roblox will provide a new frontier for its iconic brand to connect with fans in an interactive and social metaverse environment.
Real World Merchandise: As part of a multi-platform initiative, fans will be able to take the Shelbyverse into the real world with officially licensed merchandise, further strengthening the community of Shelby lovers.
About Vanar Chain
Vanar Chain is a Layer 1 blockchain built to deliver the speed, scalability, and security required for mainstream adoption. Its comprehensive suite of tools—including developer SDKs, metaverse solutions, and NFT integrations—empowers brands to seamlessly transition into the Web3 ecosystem.
About Shelby American
Shelby American, founded by Carroll Shelby in 1962, is renowned for its high-performance vehicles and enduring legacy in the automotive world. From the Shelby Cobra to the modern Mustang Shelby GT500, the brand is synonymous with innovation, performance, and excellence.
