- VeChain secures MiCA compliance, unlocking EU-wide market access.
- UFC partnership supports real-world blockchain utility and environmental initiatives.
- New products like the B3TR Card aim to drive mass adoption and user retention.
VeChain CEO Sunny Lu recently discussed the project’s achievement of MiCA compliance, which granted it regulatory approval to operate across 27 EU nations. In an interview on the Thinking Crypto podcast, Lu outlined VeChain’s regulatory journey, growth strategies, and plans to drive real-world blockchain utility through tokenized rewards.
How Does MiCA Approval Help VeChain Expand in Europe?
Notably, VeChain’s VET and VETHOR tokens have been approved under the Markets in Crypto-Assets (MiCA) framework, a European Union regulation that unifies crypto rules across member states. According to Lu, this approval enables VeChain to expand across Europe without navigating individual country-level licenses.
“MiCA works like a Schengen visa,” Lu explained, comparing it to Europe’s border-free travel system. “With one license, we can operate in 27 countries.”
Related: VeChain (VET) Now Directly Tradable in Euros on WhiteBIT Exchange
The company began aligning with European regulators as early as 2020, establishing operations in Ireland around 2020 and collaborating with its central bank. The MiCA status also opens the door for institutional partnerships previously limited by regulatory uncertainty.
How is VeChain Driving Real-World Use with UFC and Rewards?
VeChain’s relationship with UFC has moved beyond sponsorship into active collaboration. Lu shared that UFC President Dana White has taken a personal interest in VeChain’s mission, particularly its sustainability initiatives.
White was introduced to VeChain’s ecosystem through apps like Cleanify, EVearn, and VBetter.org, which link token rewards to eco-friendly behavior such as recycling or electric vehicle usage. “He may not know crypto, but he understands the utility,” Lu said.
The partnership also connects VeChain to 4Ocean, a Florida-based nonprofit focused on ocean plastic cleanup. VeChain aims to use blockchain to support 4Ocean’s operations and expand its impact globally.
VeChain is rolling out features that tie blockchain rewards to daily behavior. One key product is the B3TR Card, which allows users to spend VET, VETHOR, or the B3TR Token on everyday purchases.
Users can earn these tokens by taking eco-conscious actions, such as using a reusable cup at a coffee shop or charging an EV.
Lu stressed that retaining users is as important as onboarding them. He noted that beyond marketing, success hinges on delivering real utility that people use daily, similar to how platforms like Twitter or Amazon became part of everyday life.
What Tech Upgrades Support VeChain’s Growth?
VeChain is also focused on building a strong developer ecosystem. Its “VeChain Builders” program, led by its technical team, provides updated documentation, community support, and access to new upgrades.
The company recently launched the Galactica Testnet, the first phase of its three-part “VeChain Renaissance” upgrade. Two more phases—Hayabusa and its final mainnet migration—are planned for later this year.
Lu said developer activity on VeChain has been rising, with the network recently ranking first globally in weekly developer activity.
What Are VeChain’s User Growth Targets?
Having surpassed one million users, VeChain now targets growth to 20 million. Lu credited the progress to increased utility, new listings like Bybit, and efforts to simplify Web3 access for mainstream users.
Related: July Could Be Big for VET: Analyst Eyes Significant Gains After VeChain Upgrade
The company is also developing blockchain-enabled smart devices designed to reward users with B3TR Tokens for daily habits, further integrating VeChain into users’ lives.
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