- Binance’ CZ’s new paid message feature quickly overwhelmed by spam
- Fee to message CZ rapidly hiked to 0.2 BNB (~$120) to filter interactions
- CZ asks users to read tips, have reason, message effectively, or not at all
Binance’ former CEO, Changpeng Zhao (CZ) launched a paid feature allowing users to message him directly for a fee, but the rollout quickly hit turbulence.
The “Pay to Reach” system, prototyped and launched swiftly after CZ discussed the idea on Binance Square, was immediately inundated with spam messages—ranging from simple greetings like “yo” to memecoin links and vague, unanswerable questions like “how do I run a successful start-up?
Messaging CZ Now Costs ~$120 As Fees to Combat Spam
To manage the deluge, CZ initially set the fee at a modest 0.04 BNB (approx. $24 at current prices) but rapidly increased it after receiving over 100 messages overnight. The fee was first raised to 0.1 BNB and has now been set at 0.2 BNB (approx. $120) in an effort to filter out low-quality interactions.
Despite the adjustments, CZ expressed uncertainty about finding an ideal price point to limit messages to a manageable number (around 10 per day). For context, users receive a 50% refund if CZ doesn’t reply within five days.
Related: TRON Takes the Lead in Crypto Fees, Nearly Doubles Solana’s Monthly Haul
CZ Urges Users: Read Tips, Message Effectively, or ‘Please Don’t Message Me’
Adding to the challenge, CZ noted most users sending messages ignored his posted communication tips, resulting in interactions that were often too brief or poorly defined.
He now asks users to refrain from messaging without a genuine reason and to carefully read his guidelines first. “Please don’t message me after you see this point,” CZ stated plainly on social media, adding pleas to “read the communication tips… and message effectively,” citing potential server load concerns from the unexpected traffic.
Community Reacts to Rapid Rollout
Despite the spam issues, the initiative’s rapid development from idea to live product drew some community praise for its speed.
Related: Google Play Store Boots Unregistered Exchanges in South Korea
One user commented on the quick turnaround: “Incredible journey. It’s amazing how ideas transform into prototypes that make an impact.”
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