European Crypto Giant WhiteBIT Launches US Operations with New York Headquarters

• WhiteBIT has launched WhiteBIT US with full nationwide licensing and a New York headquarters.
• The platform debuts with core trading services and plans expanded institutional and fiat offerings.
• A Times Square campaign marks WhiteBIT’s 7th anniversary and global brand expansion.

Leading European crypto exchange WhiteBIT has officially launched operations in the United States. The firm is now unveiling WhiteBIT US as an independently operated entity that meets the regulatory and institutional standards of the American market.

The move marks a major milestone for the company as it expands into the world’s most influential digital-asset ecosystem.

Strategic Expansion Into the U.S. Market

WhiteBIT US enters the country with all required operational licenses already secured. It positions the platform to serve users in all 50 states as part of its nationwide rollout.

The exchange brings a suite of features that have defined its European growth, including compliance, high-level security architecture, competitive trading fees, and a lineup of user-friendly earn products.

“Our decision to launch in the U.S. is driven not by expansion alone, but by the country’s proactive approach to cryptocurrency and its strong policy of attracting technology companies,” said Volodymyr Nosov, Founder and CEO of WhiteBIT.

“We are here to contribute to this growth with secure infrastructure, trusted technology, and a long-term commitment to the market.” 

Local Leadership and U.S. Presence

As part of its long-term strategy, WhiteBIT US has established its headquarters in New York, accompanied by satellite offices across key regions of the country. The U.S. entity will be led by a newly formed team of seasoned American executives.

Notably, the global WhiteBIT ecosystem already employs more than 1,300 specialists worldwide. Now, the company plans to continue expanding its U.S. workforce by hiring local talent. 

These roles will focus on blockchain infrastructure, product development, compliance, and support to build scalable products “made in the U.S.”

U.S. Product Lineup at Launch

Effective immediately, fully verified U.S. users gain access to Spot Trading, Instant Exchange, and On/Off Ramp Services.

WhiteBIT US aims to expand its product suite over time. Specifically, future integrations will introduce fiat integrations, KYB onboarding for businesses, and institutional-grade offerings, including custody and liquidity solutions.

Times Square Campaign Marks 7-Year Milestone

Meanwhile, 2025 marks the 7th anniversary of WhiteBIT. It has grown from a single exchange into W Group, a global fintech ecosystem now serving 35 million users. The group consists of eight companies spanning exchange services, blockchain infrastructure, payments, digital banking, and analytics.

To celebrate the milestone, WhiteBIT launched a global brand campaign centered on addressing common doubts around crypto adoption. 

Beginning November 28, one of the campaign’s flagship videos will be featured on Times Square billboards, showcasing WhiteBIT’s vision for secure, inclusive, and globally connected digital finance.

European-Grade Security and Compliance for U.S. Users

WhiteBIT arrives in the U.S. with a recognized track record for operational security and trust:

• Ranked Top 3 in global exchange security by CER.live
• First exchange to receive CCSS Level 3 certification
• Maintains strict AML/KYC protocols
• Offers high liquidity, transparent operations, and competitive fees
• Provides advantageous Earn programs and user rewards

These standards, honed across years of serving millions of European users, now form the foundation of WhiteBIT’s U.S. operations.

As the largest European crypto exchange by traffic, WhiteBIT offers more than 900 trading pairs, 340+ digital assets, and support for 8 fiat currencies. The platform serves over 35 million customers globally. It partners with major global brands, including Visa, FACEIT, FC Juventus, and the Ukrainian national football team, driving its mission to accelerate global blockchain adoption.