- USD1 stablecoin hits $2.2B cap in under 90 days, outpacing major market rivals
- Partnership with Alt Five Sigma boosts USD1’s minting, redemption, and payment reach
- Loyalty rewards program aims to drive USD1 adoption beyond traditional stablecoin use
World Liberty Financial’s USD1 stablecoin is making headlines for its explosive growth, claiming a $2.2 billion market cap in less than 90 days. But the latest buzz came from a lighthearted gaffe on CNBC, where a segment discussing Binance founder Changpeng Zhao mistakenly showed a picture of Tron’s Justin Sun. While the slip drew laughs, the real story was the ambitious growth strategy the company’s executives were outlining.
USD1’s Plan to Target the Market Leaders
Launched by World Liberty Financial, USD1 is positioning itself as the fastest-growing stablecoin to date. While it’s still smaller than giants like Tether and Circle, executives stated its growth pace outstrips both. The stablecoin is already seeing daily trading volumes of about $500 million.
How did they grow so fast? Here’s our story on the airdrop that kickstarted their growth.
On top of its rapid growth, USD1 is also introducing a loyalty program modeled after airline miles. Holders will earn rewards for transacting and spending the coin, an initiative the company says is a first for the stablecoin space and will enhance adoption.
Synergy with Alt5 Sigma
This growth is backed by a recently announced $1.5 billion deal with Alt5 Sigma, a technology provider that specializes in stablecoin infrastructure. The transaction will see Alt5 Sigma acquire WLFI governance tokens to help build out its own capabilities.
With this partnership, ALT5 Sigma gains the ability to mint and redeem stablecoins, a service it previously lacked.
Challenging the Established Players
World Liberty Financial executives also drew a sharp contrast between their strategy and that of a major competitor, Circle. They noted that they do not have long-term revenue-sharing agreements with their distribution partners. They argue this independence makes them more attractive to exchanges that compete with Coinbase, which is a major stakeholder in Circle.
The company’s leadership team is a blend of crypto veterans and figures with deep ties to traditional finance, including the Trump family. They believe this unique combination gives them an edge in bridging the gap between DeFi and established financial networks.
The twist. USD1 is a classic fiat-backed stablecoin, but some are exploring other models. Here’s our report on using Bitcoin to power the future of stablecoin payments.
Disclaimer: The information presented in this article is for informational and educational purposes only. The article does not constitute financial advice or advice of any kind. Coin Edition is not responsible for any losses incurred as a result of the utilization of content, products, or services mentioned. Readers are advised to exercise caution before taking any action related to the company.
