- Worldcoin (WLD) has debuted a newer version of its Orb.
- WLD has surged a massive 47.55% in the past 30 days.
- Worldcoin also announced the World App 3.0, “the super app for humans.”
Worldcoin (WLD), a blockchain project building the world’s largest identity and financial network, is now simply “World.” The project has dropped “coin” from its name, signaling a shift in focus, while its native token, WLD, saw a 1.5% dip to $2.20 in the past 24 hours.
Sam Altman, the CEO of OpenAI, Worldcoin’s parent company, announced the rebranding in a keynote speech on October 17th. However, the digital asset community continues to express concerns about the privacy implications of Worldcoin’s biometric data collection.
Altman also introduced several other updates, including a new version of Worldcoin’s Orb biometric scanning device, new methods for ID verification, and integration with popular applications like FaceTime, WhatsApp, and Zoom.
The speech was live-streamed on YouTube and uploaded on X (formerly Twitter). During the live event, the World App 3.0, described as “the super app for humans,” was also introduced. The company reported that over 15 million users have signed up for the World app, and expects the new changes to attract even more.
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The company announced the new version of its Orb, which it claims is five times more powerful and will soon be available in kiosks in select markets. In addition, Worldcoin introduced World ID Deep Face, a service that claims to have solved a major issue plaguing the artificial intelligence industry, deepfakes.
Privacy Concerns Linger Despite Rebranding
Industry members believe that Worldcoin’s reliance on biometric information violates privacy and that the project should change its direction. Critics argue that the blockchain industry stands on the principles of transparency and privacy, and Worldcoin’s practices contradict these values.
Meanwhile, the price of WLD jumped 22.67% in the past 24 hours, though it is currently trading at a significant discount of 81.54% from its all-time high of $11.82. Despite this, the digital asset has seen a 47.55% increase in the past 30 days and has gained 36.26% since October 2023.
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