- Starbucks dives into web3 with Polygon to launch its own web3 experience called the Starbucks Odyssey.
- Starbucks Odyssey will include NFT stamps that will provide unique experiences.
- Members won’t need to have a lot of blockchain experience to participate.
Famous American coffee powerhouse Starbucks just revealed that it is launching a web3 experience called “Starbucks Odyssey” alongside blockchain company Polygon later this year. The web3 experience will offer employees, partners, and Starbucks Rewards members in the U.S. an opportunity to earn or buy digital collectible assets. These assets will give holders access to unique benefits and highly-immersive coffee experiences with Starbucks.
Brady Brewer, Starbucks executive vice president and chief marketing officer, said:
“Starbucks has always served as the Third Place, a place between home and work where you feel the warmth of connection over coffee, community, and belonging. The Starbucks Odyssey experience will extend the Third Place connection to the digital world.”
Brewer added that for the first time, the coffee giant is connecting its Rewards loyalty program members “not just to Starbucks, but also to each other.”
According to Starbucks, Odyssey collectibles will unlock perks and experiences with a point value based on each stamp’s rarity. The company mentioned examples such as access to exclusive merchandise, invitations to its virtual espresso martini-making classes, and trips to Starbucks Hacienda Al Sacia farm in Costa Rica.
Starbucks Rewards individuals won’t have to have significant familiarity with NFTs or blockchain, own a crypto wallet, or exchange digital money to partake in the program.
The company also said that utilizing Web3 innovation will permit their members to get to encounters and proprietorship that were unrealistic previously. Starbucks Odyssey will rise above the essential advantages that their Starbucks Prizes individuals have come to cherish, and open advanced, physical, and experiential advantages that are purely and uniquely Starbucks, says Starbucks.