06 May 2026, Miami, Florida: Leading global digital payments infrastructure provider COINPAYMENTS, today announces it will explore with luxury, high-performance brand, Aston Martin, the future of digital assets payments within the luxury automotive sector.
Unveiled during Miami Grand Prix week alongside the Aston Martin Aramco Formula One Team, the initiative will focus on how next-generation payment technologies could be integrated into the purchase journey for Aston Martin’s sportscars and SUVs. COINPAYMENTS has been a Global Partner of Aston Martin Aramco since 2025 and this evaluation with Aston Martin marks the first full year of the partnership with the team.
Ali Rafi, Group CEO, COINPAYMENTS said: “This exciting project marks a pivotal step in bridging digital assets with real-world luxury, and builds on our recent partnership with duPont Registry Group. Digital asset adoption is accelerating across wealth demographics, and the luxury goods and experiences sector is uniquely positioned to benefit. Our re-entry into the U.S. last year, which marked a significant milestone in our growth strategy, has enabled us to bring our proven payments infrastructure to merchants and consumers in this market.
“Crypto holders represent some of the most active consumers on the planet, and luxury brands that move now to accept digital assets will not only capture significant untapped purchasing power, that will define the standard for premium commerce in the decade ahead. Together with Aston Martin, we will explore how we can deliver a seamless and secure payment experience.”
As digital assets continue to evolve and mature, both brands share a vision for a seamless, secure, and globally accessible transaction experience that reflects the expectations of a new generation of luxury consumers. Over the coming months, COINPAYMENTS and Aston Martin will explore the feasibility of enabling digital transactions for Aston Martin’s high-performance models in order to improve the borderless payments, security, compliance and scalability within luxury automotive.
COINPAYMENTS brings deep expertise in facilitating secure, real-time digital transactions. Aston Martin contributes its legacy of performance, innovation and craftsmanship. Together, the businesses will investigate how a digital payment infrastructure could complement the exclusivity and personalisation that defines the Aston Martin ownership experience.
Finbar McFall, Global Marketing Director, Aston Martin: “We look forward to working with COINPAYMENTS to explore how we could integrate digital assets payments into our customer purchasing experience. It is an opportunity to meet the evolving needs of our customers and to help make their car buying journey truly effortless and we are excited to see how digital transactions could shape the future luxury consumer experience.”
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