- Crypto exchanges are shifting their focus from usual strategies to embracing trading terminals.
- India’s CoinSwitch is the latest platform to integrate with TradingView.
- Bitget and Crypto.com have already adopted this strategy, partnering with TradingView.
Crypto exchanges are embracing a new way to stay ahead of the growing competition in the industry. Instead of still sticking to tactics like listing more tokens or offering trading fee discounts, these platforms are increasingly integrating with professional trading terminals. This strategy helps them build a stronger position in the market by targeting traders’ workflow.
Interestingly, CoinSwitch is the latest crypto exchange to join this trend. As per reports, the Indian crypto platform has partnered with TradingView as an official broker. With this alliance, CoinSwitch users can directly connect to the charting platform, where they can research markets, build strategies, and engage in trading without depending on multiple platforms.
Crypto Exchanges are Integrating with Trading Terminals, Here’s Why
As competition among global crypto exchanges intensifies, major platforms are embracing broader strategies to stand out. One of the key approaches gaining traction nowadays is the integration of trading terminals.
Previously, crypto exchanges used to focus on token listings and lower trading fees to attract users. Introducing new tokens and trading pairs helped retain active investors in the past. But now, the crypto exchanges are changing their approach, looking beyond token listings and trading fees. The platforms are now increasingly integrating with established trading terminals like TradingView. The integration provides easier trading practices instead of forcing the trader to switch between a charting platform and a crypto exchange.
In detail, traders can analyze price charts, use technical indicators, draw trend lines, monitor multiple markets, and execute trades easily from the same platform. This helps traders save time, which remains a key advantage especially during periods of high market volatility when crypto prices change within seconds. This makes them less likely to miss market opportunities.
Thus, crypto exchanges are becoming a bigger part of traders’ daily workflow. As charting tools are directly integrated into the exchange, these platforms can increase user engagement, making their services more appealing.
CoinSwitch Joins the Growing TradingView Trend
Amid the growing trend of crypto exchanges embracing trading terminals, CoinSwitch has integrated with TradingView as an official broker. This partnership brings TradingView’s advanced charting and trading tools to CoinSwitch. As the crypto exchange has more than 25 million users, they can now connect their accounts directly to TradingView’s Supercharts and trade without depending on other platforms.
In late July 2026, another crypto exchange, Bitget, also announced the integration of TradingView into its CFD platform. As announced by the exchange, the move allows traders to analyze charts and trade simply, making the process faster and more efficient.
Another major crypto exchange that has already joined the trend is Crypto.com. Earlier this year, the company became an official TradingView broker. Using the charting platform’s advanced tools, users can trade a wide range of assets, including crypto, stocks, commodities, and tokenized real-world assets (RWAs).
Related: UAE-Licensed vs Offshore Crypto Exchanges: What Users Need to Know
Disclaimer: The information presented in this article is for informational and educational purposes only. The article does not constitute financial advice or advice of any kind. Coin Edition is not responsible for any losses incurred as a result of the utilization of content, products, or services mentioned. Readers are advised to exercise caution before taking any action related to the company.
