’s Move to Friendchain: A Bold Leap or Risky Gamble?

Last Updated:'s Move to Friendchain: A Bold Leap or Risky Gamble?
  •, a social media platform, is building its own blockchain called Friendchain.
  • Friendchain will use the platform’s native token, FRIEND.
  • The move is controversial, with experts questioning its necessity and potential drawbacks.

The decentralized social media platform, built initially on Coinbase’s layer-2 network Base, has announced its plan to create a proprietary blockchain named Friendchain. disclosed the new move via its official X account yesterday, June 8. 

According to the notification, is building the proposed blockchain with crypto infrastructure startup Conduit. Also, the platform plans to utilize its native token, FRIEND, on the new blockchain.

However, this announcement has garnered significant criticism from industry pundits who question the necessity of a blockchain dedicated to social media functions. “What is the value proposition of a social-focused chain?” asked Dr. Jojipup of trading platform AstraBit.

Amogh Gupta of the Sui Foundation expressed concerns about the move from the Base blockchain to a less battle-tested and more centralized infrastructure. In registering his disapproval, he recalled that  Conduit was the RaaS provider for the Degen chain that previously went down for over 24 hours.

Siong, the co-founder of Jupiter Exchange, questioned the effectiveness of the narrative surrounding the launch of a new blockchain in an era where creating one’s own Layer 2 is as simple as a single click.

Adding to the critical voices, Mothu et Doria, an Architect at Kinode OS, sarcastically highlighted the potential for increased utility and scalability that a new blockchain could bring to’s platform amid existing issues with the app’s performance and features.

Besides, commenters also raised concerns about the potential for increased gas fees on Friendchain, as Base is known for being a low-cost Ethereum layer-2 solution.

Despite the mixed reactions, the market reacted swiftly to the news. Friend’s price experienced a dramatic surge, soaring 64% to $1.31 post-announcement, only to settle back to $0.89 within the hour.

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