Meta employees have begun testing Takes, a prediction market app the company is developing. According to The Wall Street Journal, employees use virtual points called Cred to predict event outcomes and answer questions during the trial.
Meta’s Takes App Could Rival Polymarket and Kalshi
Correct predictions increase an employee’s Cred balance, and incorrect picks cost points. Employee testing often precedes product releases at Meta, but the timing of any public rollout for Takes remains unclear.
A launch could put Meta in competition with Polymarket and Kalshi. Users on those platforms trade contracts linked to event outcomes and can gain or lose real money when the contracts settle. Whether Takes would allow cash wagers or retain the points system from the employee trial remains an open question.
How Meta’s Takes Faces Regulatory Scrutiny
Details of the project first surfaced earlier this year. In June, Meta was developing the app under the name Arena. Takes is the current working title, and the company could rename it again before making the app available to the public.
State regulators have challenged prediction market operators as Meta develops the app. Louisiana recently sued platforms in the sector, becoming the 13th state to take enforcement action against the industry. Its lawsuit alleges that the platforms offer illegal gambling, echoing claims other states have made in similar cases.
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