- Metaplanet’s stock skyrocketed 3,600% with $36 million unrealized gains.
- The company plans to acquire 21,000 BTC by 2026 using mixed funding.
- Metaplanet is rebranding Hotel Royal Oak Gotanda into “The Bitcoin Hotel.”
Metaplanet has experienced massive growth in 2024, reporting an unrealized gain of roughly $36 million (5.46 billion yen) from its Bitcoin holdings.
The Tokyo-based company’s stock surged by 3,600% after shifting to a Bitcoin investment strategy. This turned Metaplanet into the best-performing stock out of 55,000 publicly listed companies, while its shareholder base expanded by 500% to hit 50,000 investors.
The company now owns 1,762 BTC, worth around $172.3 million. Purchased at an average price of $77,793 per Bitcoin, its holdings have already gone up by 26.7%. Going forward, the company plans to buy 10,000 BTC by the end of 2025, with the goal of owning 21,000 BTC by the end of 2026.
Related: Is Michael Saylor’s Latest Tweet a Secret Message About Another Bitcoin Binge?
To fund these acquisitions, the company will utilize a combination of debt issuance, including secured and convertible bonds, and equity issuance through private placements and warrants. The firm’s strategy also includes using Bitcoin as collateral to further enhance its holdings.
“Bitcoin Hotel” to Integrate Crypto into Business
Besides buying Bitcoin, the company is adding it to its main business. Hotel Royal Oak Gotanda is being rebranded as “The Bitcoin Hotel.” This new concept will not only cater to current guests but also draw in Bitcoin fans from around the world. The hotel will be a space where both seasoned Bitcoin users and newcomers can meet to learn and explore. It intends to build a special environment for people and ideas to connect, giving an unforgettable experience.
Related: 27 US States Introduce Bitcoin and Crypto Bills Amid Growing Institutional Interest
CEO Simon Gerovich wrote on X, “The main factor for growth will be the full-year contribution of the Bitcoin Income business, which is expected to achieve sales of 3 billion yen. The hotel business is also expected to maintain stable performance.”
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