MTV Gears Up for Metaverse Experience for Its Video Music Awards

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MTV Gears Up for Metaverse Experience for Its Video Music Awards
  • MTV launches a Metaverse experience to promote the VMAs.
  • Users can travel, play games, and vote for their choice on the platform’s section of “Best Metaverse Performance”.
  • MTV said it developed this so younger fans can connect with and get further knowledge of Roblox as a platform.

In preparation for the Video Music Awards (VMAs), the prominent cable channel and one of the most well-known entertainment companies in the world, MTV, has produced a virtual experience similar to that of the Metaverse with the assistance of the Roblox platform. Users may travel to The VMA Experience to participate in activities like partying, playing games, and casting their vote for their favorite artist in the category of “best metaverse performance”.

This is the first year that the metaverse category has been included in the Video Music Awards, and the nominees include artists such as Charli XCX, Twenty One Pilots, BTS, Ariana Grande, Blackpink, and Justin Bieber. These artists are being recognized for their performances on video game platforms such as Roblox, Fortnite, Minecraft, PlayerUnknown’s Battlegrounds, and Wave.

Amy Campbell, chief marketing officer of Paramount Media Networks and MTV Entertainment Studios, was quoted in The Wall Street Journal as saying that one of the most exciting aspects of it is that it allows people to participate in the VMA experience no matter where in the globe they happen to be.

The entry of MTV into Roblox throws up the door for more artists and music-oriented companies to capitalize on developing prospects inside the metaverse. MTV has previously built an experience in Minecraft, but this is the channel’s very first foray into Roblox’s virtual environment. The Wall Street Journal cites officials from the firm as saying that MTV developed the experience in order to connect with younger fans and get further knowledge about Roblox as a platform.

There have already been quite a few performers who have held their own metaverse experiences. It is a fun method to reach a far larger number of people all at once than they could with a single live performance in a musical venue.

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