MTV VMAs: K-Pop Girl Group Blackpink Wins Metaverse Award

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MTV VMAs: K-Pop Girl Group Blackpink Wins Metaverse Award
  • BLACKPINK wins best Metaverse performance at VMAs.
  • The girl group was up against many other Metaverse performances from other popular artists like Ariana Grande, Justin Beiber, and BTS.
  • The Metaverse subgenre was MTV’s way of drawing in the younger crowd.

At the 2022 MTV Video Music Awards (MTV VMAs), held on August 28 at the Prudential Center in New Jersey, K-pop girl group BLACKPINK won the award for “Best Metaverse Performance.”

After debuting in 2016, the group that included Jisoo, Jennie, Rosé, and Lisa quickly soared to become the most successful Korean female group internationally. The female-led group is proclaimed as the “biggest girl group in the world.” They are also the first band to hit one billion views on five music videos and are Spotify’s most followed girl group.

Currently, BLACKPINK is taking over the MTV Video Music Awards (VMAs). MTV’s annual award show is widely regarded as the “Super Bowl for youth” due to the channel’s widespread popularity in the United States.

There is now a whole subgenre of Metaverse shows for all Web3 enthusiasts out there.

BLACKPINK’s performance wasn’t the only Metaverse performance that was nominated. The girl group was up against Ariana Grande on the popular battle royale game Fortnite, K-Pop artists BTS on Minecraft, Charlie XCX on Roblox, Justin Bieber on Wave, and Twenty-One Pilots on Roblox.

The success of BLACKPINK’s concert in the Metaverse is merely one example of the potential of virtual worlds. The Fortnite virtual concert by fellow K-Pop boys’ group BTS attracted an astounding 46 million viewers.

This year MTV attempted to draw in a younger demographic by holding performances in the Metaverse. “One of the most exciting things about it is that it extends the VMA experience to fans wherever they are in the world,” said Amy Campbell, chief marketing officer (CMO) of Paramount Media Networks and MTV Entertainment Studios.

The VMA experience consisted of three games, which commenced on August 12 and were extended to each Friday until the award event on August 28. Players had to amass MTV tokens in order to cast votes for the best metaverse performance.

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