- Netflix has decided to ban crypto-related advertisements.
- Political, pharmaceutical, and gambling ads have also been banned.
- Netflix lost over a million subscribers during the second quarter of 2022.
The Sydney Morning Herald reported that the streaming behemoth Netflix has apparently prohibited crypto-related ads on its new ad-supported subscription tier, which has been slated to begin in November, months earlier than scheduled.
Netflix would also prohibit commercials that are politically driven, promotions for gambling, and marketing directed at minors. It is possible that this will also limit advertisements for medicinal products. According to Variety, the new subscription tier for Netflix will become available on November 1 in a number of countries, including the U.S., Canada, the U.K, Germany, and France.
The price of the service is anticipated to be about $8, which is lower than the cost of a standard membership to Netflix’s streaming service. Those subscribers who have paid the full fee will not be required to watch any advertisements. Furthermore, Netflix is contemplating the possibility of inserting advertisements into the midst of a film being played as part of the new service.
A spokesperson for the company said:
We are still in the early days of deciding how to launch a lower priced, ad-supported option and no decisions have been made. This is all just speculation at this point.
The streaming behemoth, which has up until this point avoided introducing a lower plan with advertisements, has changed its policy after suffering a loss of more than one million subscribers during the second quarter of this year. In the first three months of 2022, Netflix saw its first loss of subscribers in a decade.