- FC Barcelona and Real Madrid jointly launch metaverse and crypto trademark applications.
- The applications will include virtual gaming, virtual merchandise, and e-wallet
- The teams also plan on introducing crypto transaction management software.
In an effort to expand their sources of revenue, enhance customer service, and strengthen their bonds with fans, Real Madrid and FC Barcelona, two professional football teams from Spain’s top league LaLiga, have applied for joint trademarks on elements of the metaverse.
The clubs have released an application that includes various activities like virtual reality gaming, cryptocurrency wallet, crypto transaction management software and the ability to sell virtual merchandise including footwear, clothing and headgear.
Despite being fierce rivals on the football field, FC Barcelona and Real Madrid have decided to collaborate in the crypto world. The clubs applied for a Metaverse trademark nearly a week ago, but the news was only recently confirmed by attorney Mike Kondoudis.
This collaborative effort may come as a surprise given the teams’ opposing values. FC Barcelona represents the Catalan region, whereas Real Madrid is associated with the royal family and represents traditional Spanish culture. The derby between the clubs is known as “El Clasico,” and it is one of the top events in the football world.
In recent times, Crystal Palace, a member of the British Premier League, has also joined the metaverse. It filed trademark applications for crypto and metaverse, requesting to release NFT-authenticated media, digital trading cards, virtual clothing and footwear, online marketplaces for digital collectibles, and other products.
However, neither FC Barcelona, nor Real Madrid are new to the crypto and metaverse ecosystem since both have been fairly involved in the crypto and NFT space in the past.
Back in 2020, Real Madrid partnered with an NFT collectible company, Sorare, to offer collectibles of its players on Sorare’s NFT marketplace. Following that, in 2021, the football team announced that it would issue Smart Tickets in the form of NFTs to its fans, in collaboration with LAVA.
On the other hand, FC Barcelona has become even more involved in the crypto market, issuing its own fan token that allows users to vote on club decisions. In March 2022, FC Barcelona announced that NFTs and metaverse were part of its expansion strategy, and it established a new division, Barca Studios, to focus on these areas.