SolSea Teams up With Coca-Cola for Serbian Music Festival

• SolSea collaborates with Coca Cola Serbia for EXIT Festival.
• The partnership entails merchandise and Coca Cola-Serbia NFTs.
• This is not Coca Cola’s first leap into the NFT realm.

Coca-Cola Serbia has joined forces with SolSea an, to launch a range of products for Serbia’s EXIT Festival. The drop includes physical hoodies and a special NFT collection on SolSea, a marketplace on the Solana blockchain.

According to the details from the announcement, this alliance is centered around a feature called the “Magic Mirror”, which can be found in the Coca-Cola Serbia area at the EXIT Festival. It’s a primary digital attraction that is likely to offer a fun experience for festivalgoers.

With the help of technologies like the ALL.ART Protocol and SolSea, they’re also offering an exclusive merchandise collection. The collection features 3D models of both short-sleeved shirts and sleeveless shirts, along with a limited quantity of 100 hoodies. These exclusive hoodies are accompanied by unique NFTs reserved for VIP members. Additionally, a select number of these exclusive hoodies will be made available during the event.

The current collaboration from Coca-Cola is available through Coca-Cola Serbia, and adds to the soft drink giant’s growing list of Coca-Coll NFTd. In July 2021, Coca-Cola held an auction for four NFTs in celebration of International Friendship Day. These NFTs were created on the Ethereum (ETH) blockchain and can be found on OpenSea.

In 2022, Coca-Cola released a second set of NFTs on the Polygon (MATIC) network to mark the same occasion. The same year, Coca-Cola also introduced Pride Month NFTs for charitable purposes, and its Middle East division collaborated with Crypto.com to offer FIFA World Cup Qatar NFTs.