Sony Music Submits a New NFT Trademark Application for Columbia Records

• Sony Music gets NFT trademark application for Columbia Records.
• The music company will bring music videos and live performances to the Metaverse.
• Sony may enter the Web3 industry, following in the footsteps of UMG and WMG.

A trademark application for the Columbia Records logo has been submitted by Sony Music Entertainment, which may indicate that the record label intends to release NFTs shortly. This information was shared through a tweetposted by trademark attorney Mike Kondoudis on September 6.

The behemoth of the music business wants to make available for digital download audio and video recordings that contain live performances of various musical acts. The authenticity of these recordings is determined by the use of NFTs.

Sony Music Entertainment plans to provide original works of art, texts, audio recordings, and video recordings of live musical performances; audio from a multimedia file that has been verified as legitimate by use of NFTs; and online entertainment, namely, providing podcasts and non-downloadable sound and audiovisual recordings in the field of music, according to what Michael Kondoudis shared on Twitter.

Sony Music’s April $1 billion investment in Epic Games was a clear sign of the company’s enthusiasm for the blockchain industry.

Sony Music Entertainment might join Universal Music Group (UMG) and Warner Music Group (WMG) in the Web3 arena. UMG’s first steps into the realm of Web3 were taken in December of 2016 when the company selected Genies to serve as the official avatar and digital NFT partner for all of the artists on its roster. These musicians include Justin Bieber, Rihanna, Shawn Mendes, and Migos.

After that, in March, Universal Music Group partnered with Billboard to create artist-focused NFTs. Also, UMG acquired a Bored Ape to manage the virtual band Kingship. LimeWire and the music firm reached an agreement in May on licensing material worldwide.