- Google has reportedly added functionality to show ENS wallet balances in search results.
- The addition leverages data from Etherscan, simplifying checking Ethereum wallet balances linked to ENS domains.
- The addition underlines Google’s growing involvement with blockchain and cryptocurrency.
Google has reportedly added functionality to show Ethereum Name Service (ENS) wallet balances in search results. The addition leverages data from Etherscan, simplifying checking Ethereum wallet balances linked to ENS domains.
In a recent post, Brantly Millegan, a crypto personality on X, considered the public face of ENS, expressed excitement after discovering the new feature. The crypto expert shared a screenshot of a Google search result showing the Ethereum balance in the wallet linked to his brantly.eth ENS domain.
Meanwhile, Millegan explained the feature might not work for users not using a private tab for their Google search. According to him, it only works in a private tab where he is not signed in, suggesting Google may be yet to roll out the new feature completely.
As already mentioned, Google feeds from Etherscan, the Ethereum blockchain explorer, to display details of wallets linked to specific ENS accounts. From the example shared, the displayed details include the Ether balance in the wallet, the Ethereum wallet address linked to the ENS, and a time-stamped update of external transactions linked to the wallet.
This recent addition underlines Google’s growing involvement with blockchain and cryptocurrency. Before now, the tech giant implemented a feature that allows users to check Ethereum address balances directly through its search engine. It also featured in the Ethereum Merge countdown of 2022 using animated pandas in a synchronized movement.
Notably, Google revised its crypto advertising policy in 2023, adding “Cryptocurrency Coin Trusts,” enabling investors to trade shares in trusts holding digital assets. Hence, Bitcoin ETF products like BlackRock’s IBIT and Fidelity’s FBTC now appear in search results for queries like “Bitcoin ETF.”
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