Singapore, May 9, 2025 –On May 2, the UPCX Dubai 2049 KOL Tour was successfully held, a special side event during TOKEN2049 Week organized by UPCX in collaboration with AllSpark Research and Special Partner IBC Group. This exclusive Desert Safari gathering is part of the global “Proof of Connect” initiative in the Middle East. It also marked a bold step by UPCX in strengthening KOL trust and reinforcing its image as a global brand.
Over 40 Global KOLs, One Mission: Real Connection
Amid the sands and starlight, 40- KOLs from Web2 & Web3 across 20+ countries from UAE, China, India, Vietnam, Indonesia, the US, and more, shared stories, insights, and unforgettable moments. The tour attracted more than 523 submissions from KOLs and media, but only selected participants were invited to maintain the quality of interaction and connection.
The itinerary offered a vastly different experience from typical blockchain meetups. Participants explored another side of Dubai through activities like camel riding, thrilling dune bashing, and stunning sunset photography. The evening was equally memorable, with a VIP dinner in a traditional Middle Eastern tent, accompanied by warm dialogue and the sounds of guitar and oud music.
Khaleeji dance and a fire show completed the night, creating a harmony between Web3’s innovative spirit and the rich culture of the Middle East. This cultural experience became the ideal space for deep KOL dialogues, offline connections, and real-world testing of the UPCX payment ecosystem.
UPCX: Web3 Trial in a Digital Ecosystem
UPCX CMO, Koki Sato, was actively present throughout the event, openly sharing his views on current industry trends, product development, community management, and regulatory compliance strategies. He also engaged directly with KOLs in discussions about marketing direction and collaboration opportunities within the ecosystem.
The main focus was the project’s high performance, Web2–Web3 integration, and financial-grade security. Unlike impersonal AMAs, this event showcased Web3 in real action. KOLs conducted transfer tests using the mobile wallet, made transactions, explored the DApp ecosystem, and provided feedback for further development. These interactive activities deepened participants’ understanding of UPCX’s technology and ecosystem. The event also featured a lively Lucky Draw session.
Global Connections: Driving Real Impact
With over 10 million impressions and 708K+ engagements across X, YouTube, and Telegram, amplified by coverage from 11 media outlets and 72 influencer partners, the event generated a global buzz. The global reach was evident in content shared by KOLs in multiple languages. Most posts were written in English (61.8%), followed by Mandarin (23.7%), and others in Vietnamese, Indonesian, and Arabic.
UPCX’s brand image saw a significant boost. Many KOLs shared their experiences on X (Twitter), stating that offline interaction instilled trust and authenticity in UPCX. Through live tweets and vlogs, the KOLs became UPCX’s best messengers, not only sharing what the project does but also how it made them feel.
Sky Wee (Binance KOL, Singapore) called it an amazing event and expressed openness to helping with influencer networking. Meanwhile, Amira (Philippines) said she was ready to help promote UPCX in the Philippines.
Moving Forward: From Desert Bonds to Global Bridges
The success of the UPCX Dubai 2049 KOL Tour paves the way for the next chapter of UPCX’s journey. WebX Tokyo is the next destination, with plans for offline KOL meetups, AMAs, and cross-continental collaborative activations. “The UPCX DUBAI 2049 KOL TOUR kicks off soon. An exclusive experience with global KOLs, real-world payments, and next-gen Web3 vibes,” said Koki Sato, CMO of UPCX.
As UPCX continues its mission to transform the global payment system through blockchain, this event is not just a memory, it’s a momentum. From Dubai to the world, UPCX proves one thing: real connections spark real innovation.
About UPCX:
UPCX is a Layer 1 blockchain designed for high-speed payments and financial services, enabling secure, real-world applications like wallets, POS apps, and hardware wallets.
Stay Connected with UPCX
Website (UPCX): https://upcx.io/
Twitter (UPCX): https://x.com/Upcxofficial
Telegram (UPCX): https://t.me/+bdnRwu8CRRk4ZjVl
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