Walmart Joins the Metaverse World in Collaboration With Roblox

• Walmart Inc. has joined the metaverse world of Roblox.
• Walmart created the Walmart Land and Walmart’s Universe of Play in Roblox.
• Walmart will feature a variety of immersive experiences for metaverse users.

Walmart Inc. has joined the metaverse world of Roblox. Walmart is providing metaverse users with two new immersive experiences — Walmart Land and Walmart’s Universe of Play in Roblox.

Walmart Land will feature a variety of immersive experiences, including a virtual store of merchandise, also called “verch,” for your avatar; a physics-defying Ferris wheel giving users a birds-eye glimpse of the world; and unlockable tokens and badges that can be earned in various games and competitions.

The company will debut three big events such as the Electric Island, House of Style, and Electric fest on Walmart Land. 

Additionally, ‘Walmart Land’ will also feature a Netflix trivia experience with “Stranger Things” star Noah Schnapp, a virtual dressing room, and a music festival with popular artists.

The second experience, Walmart’s Universe of Play, will allow users to explore different toy worlds to earn coins for cool virtual goods, complete epic challenges to build a personal trophy case, unlock secret codes, and more.

Moreover, Walmart’s Universe of Play will feature characters from its most popular toy products, such as L.O.L. Surprise!, Jurassic World, Paw Patrol, Magic Mixies, and Razor Scooters.

According to Walmart U.S’ CMO, William White:

Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers are spending loads of time there. So, we’re focusing on creating new and innovative experiences that excite them.

Users can experience the Walmart Land on Roblox.com and can play Walmart’s Universe of Play on any device, including PC, Mac, iOS, Android, Amazon devices, Xbox consoles, Oculus Rift and HTC Vive.