Adidas Launches ‘Indigo Herz Pack’ As Part of Metaverse Campaign

• Adidas launched the “Indigo Herz Pack” collection as a part of the “Into the Metaverse” campaign.
• The collection features 2145 pairs of Superstar shoes and 2195 printed hoodies, inspired by the popular NFT, Indigo Herz.
• Adidas integrated with Token Proof for holder access to its Web3 ecosystem and token-gated experiences.

Adidas is steadfastly striving towards being a trailblazer in fashion innovation by launching the “Indigo Herz Pack” collection. The Indigo Herz Pack constitutes the company’s homage to its recent metamorphosis with the “Into the Metaverse” campaign.

The collection encompasses 2145 pairs of Superstar shoes and 2195 printed hoodies, both of which draw inspiration from the renowned NFT, Indigo Herz. Moreover, exclusive token-gated access to Indigo Herz Pack is granted to ALTS NFT holders, indicating the brand’s commitment to web3.

The ALTS NFTs by Adidas began with Chapter 1: ALT[er], which marked the commencement of a quest to possess an exclusive ALTS by Adidas identity. The ALT[er] ego was the first of eight traits that determined holders’ unique identity. This trait provided exclusive utility tailored to their interests, and their digital fashion statement evolved based on their interests and engagement. Additionally, holders enjoy exclusive access to the Adidas Web3 ecosystem.

Holders are able to procure the Indigo Herz Pack collection from April 26, with early access granted to adiClub members. However, the public sale of the Indigo Herz Pack will commence on May 5 via Adidas’ website, app, and handpicked outlets worldwide.

Meanwhile, Adidas also announced its integration with Token Proof in the App which is now live. This integration, along with the Indigo Herz Pack launch, underlines the company’s resolve to embrace an exciting future. Holders will enjoy exclusive entry to Adidas’ Web3 ecosystem and have access to more token-gated experiences, which reinforces the brand’s commitment to bridging Web2 to Web3.